Collabera2

Collabera2

Software Engineer - Adobe Analytics

Company

Collabera2

Role

Software Engineer - Adobe Analytics

Job type

Full-time

Posted

107 months ago

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Salary

Not disclosed by employer

Job description

  • Measure LNRS site usability/effectiveness and present actionable insights and recommendations based on data results and best practices on a regular basis
  • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
  • Administer Adobe Analytics platform and lead internal trainings for the users in Marketing
  • Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications
  • Participate in tag management services and maintain integrity across multiple sources of data
  • Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies by Vertical and Corporate Marketing
  • Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders
  • Automate recurring dashboards and reports using tools such as Reportbuilder, MS Excel and Adobe Analytics Dashboards
  • Partner with multiple stakeholders in Marketing and Product teams to develop and implement analytics requirements and streamline project processes
  • Bachelor’s degree
  • 5+ years of analytics experience with at least 3 years in web analytics
  • Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.)
  • Solid understanding of Digital Analytics data collection and configuration processes (Data Layer, DTM, Processing rules etc.)
  • Highly proficient in Excel with building complex dashboards
  • Highly proficient in PowerPoint with designing analytics-based presentations and visualizations
  • Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
  • Must be able to work and build relationships across cross-functional teams involving technology, marketing, and product teams
  • Experience with a Tag Management and site optimization tool (e.g. Adobe Target, Optimizely etc.) desired

All your information will be kept confidential according to EEO guidelines.

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