Marketing Automation Specialist

Overview The US Oncology Network is looking for a Marketing Automation Specialist to join our team at Texas Oncology . This remote position. But highly prefer the candidate resides within Texas. As a part of The US Oncology Network , Texas Oncology delivers high-quality, evidence-based care to patients close to home. Texas Oncology is the largest community oncology provider in the country and has approximately 600+ providers in 280+ sites across Texas, our founders pioneered community-based cancer care because they believed in making the best available cancer care accessible to all communities, allowing people to fight cancer at home with the critical support of family and friends nearby. Our mission is still the same today—at Texas Oncology, we use leading-edge technology and research to deliver high-quality, evidence-based cancer care to help our patients achieve “More breakthroughs. More victories.” ® in their fight against cancer. Today, Texas Oncology treats half of all Texans diagnosed with cancer on an annual basis. The US Oncology Network is one of the nation’s largest networks of community-based oncology physicians dedicated to advancing cancer care in America. The US Oncology Network is supported by McKesson Corporation focused on empowering a vibrant and sustainable community patient care delivery system to advance the science, technology, and quality of care. At Texas Oncology, our mission is to provide excellent, evidence ‑ based care for each patient we serve while advancing cancer care for tomorrow. We are seeking a Marketing Automation Specialist to support this mission by helping deliver clear, timely, and compassionate communications that guide patients, caregivers, and healthcare partners throughout the cancer care journey. This role partners closely with marketing, digital, and cross ‑ functional teams to design, execute, and optimize automated email campaigns and digital marketing journeys that are thoughtful, targeted, and data ‑ driven. The Marketing Automation Specialist plays an important role in ensuring messages reach the right audience at the right time, supporting access to care and strengthening trust. Through careful execution, testing, and analysis, this position helps improve engagement while maintaining the highest standards of accuracy, compliance, and respect for patient experience. This is an excellent opportunity for a growing marketing professional to build technical expertise while making a meaningful impact in healthcare. What does the Automated Marketing Specialist do? Under direct supervision, the Marketing Specialist I assists in all aspects of the organization’s marketing program. This role is responsible for marketing functions including, but not limited to: market analysis, market research, marketing plans, field marketing programs, advertising copy development, and product line development. Supports and adheres to company compliance standards, including the Code of Ethics and Business Standards. Responsibilities Key Responsibilities Build, execute, and optimize automated email and nurture campaigns that support patient education, engagement, and outreach using platforms such as Salesforce Marketing Cloud (SFMC). Support day ‑ to ‑ day management of the marketing automation platform, including campaign setup, list segmentation, reporting, integrations, and basic troubleshooting. Deliver patient ‑ centered and accessible email communications that are clear, empathetic, and appropriate for diverse audiences. Assist with lead and audience lifecycle management processes, including segmentation, basic lead scoring, and data hygiene, to improve targeting, engagement, and conversion. Monitor and report on campaign performance metrics such as open rates, click ‑ through rates, and conversions, and share insights to help improve effectiveness. Conduct A/B testing on subject lines, content, and timing to enhance engagement, effectiveness, and overall impact. Collaborate with internal marketing, digital, and creative teams to ensure messaging is consistent, patient ‑ focused, and aligned with Texas Oncology’s brand standards. Ensure all marketing automation activities adhere to email compliance requirements (e.g., CAN-SPAMP) and healthcare data privacy expectations (e.g. HIPAA). Qualifications Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field. 2–3 years of experience in marketing automation, digital marketing, email marketing, or marketing operations (internship or early ‑ career experience considered). Hands ‑ on experience or foundational knowledge of marketing automation platforms such as Salesforce Marketing Cloud (SFMC); familiarity with CRM systems like Salesforce is a plus. Strong analytical skills with the ability to interpret data, track campaign performance, and identify opportunities for improvement. Basic understanding of database management concepts, including segmentation and data quality practices. Working knowledge of HTML/CSS for simple email or template edits preferred. Clear written and verbal communication skills, strong organization, attention to detail, and a collaborative mindset suited to a healthcare environment. Familiarity with project management tools such as Asana and JIRA. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to be present at the employee site during regularly scheduled business hours and regularly required to sit or stand and talk or hear. Requires full range of body motion including handling and lifting patients, manual and finger dexterity, and eye-hand coordination. Requires standing and walking for extensive periods of time. Occasionally lifts and carries items weighing up to 40 lbs. Requires corrected vision and hearing to normal range. Work Environment The work environment may include exposure to communicable diseases, toxic substances, ionizing radiation, medical preparations and other conditions common to an oncology/hematology clinic environment. Work will involve in-person interaction with co-workers and management and/or clients. Work may require minimal travel by automobile to office sites. Key Responsibilities Build, execute, and optimize automated email and nurture campaigns that support patient education, engagement, and outreach using platforms such as Salesforce Marketing Cloud (SFMC). Support day ‑ to ‑ day management of the marketing automation platform, including campaign setup, list segmentation, reporting, integrations, and basic troubleshooting. Deliver patient ‑ centered and accessible email communications that are clear, empathetic, and appropriate for diverse audiences. Assist with lead and audience lifecycle management processes, including segmentation, basic lead scoring, and data hygiene, to improve targeting, engagement, and conversion. Monitor and report on campaign performance metrics such as open rates, click ‑ through rates, and conversions, and share insights to help improve effectiveness. Conduct A/B testing on subject lines, content, and timing to enhance engagement, effectiveness, and overall impact. Collaborate with internal marketing, digital, and creative teams to ensure messaging is consistent, patient ‑ focused, and aligned with Texas Oncology's brand standards. Ensure all marketing automation activities adhere to email compliance requirements (e.g., CAN-SPAMP) and healthcare data privacy expectations (e.g. HIPAA). Minimum Qualifications Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field. 2-3 years of experience in marketing automation, digital marketing, email marketing, or marketing operations (internship or early ‑ career experience considered). Hands ‑ on experience or foundational knowledge of marketing automation platforms such as Salesforce Marketing Cloud (SFMC); familiarity with CRM systems like Salesforce is a plus. Strong analytical skills with the ability to interpret data, track campaign performance, and identify opportunities for improvement. Basic understanding of database management concepts, including segmentation and data quality practices. Working knowledge of HTML/CSS for simple email or template edits preferred. Clear written and verbal communication skills, strong organization, attention to detail, and a collaborative mindset suited to a healthcare environment. Familiarity with project management tools such as Asana and JIRA. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to be present at the employee site during regularly scheduled business hours and regularly required to sit or stand and talk or hear. Requires full range of body motion including handling and lifting patients, manual and finger dexterity, and eye-hand coordination. Requires standing and walking for extensive periods of time. Occasionally lifts and carries items weighing up to 40 lbs. Requires corrected vision and hearing to normal range. Work Environment The work environment may include exposure to communicable diseases, toxic substances, ionizing radiation, medical preparations and other conditions common to an oncology/hematology clinic environment. Work will involve in-person interaction with co-workers and management and/or clients. Work may require minimal travel by automobile to office sites.