First Gen: Shopper Marketing Intern

Overview Summer term: 27th July 2026 – 31st January 2027 Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors? Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do. Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally. Join our group of around 30 interns and become part of a community where your voice and perspective matter. Responsibilities RESPONSIBILITIES Get the unique opportunity to support the shopper marketing team by creating inspiring shop floor campaigns, both online and offline You will be included in the entire shopper activation plan, based on brand strategies and insights, starting with the creative brief, the implementation and finally the evaluation Building brand awareness and brand conversion by bringing our brands to life: you understand customer behavior and how you can influence it You will learn more about the Organized Trade (= retail), Away From Home (= Horeca, Petrol,...) and Online channels in the Belgium Gain practical marketing experience with major (inter)national brands! WHAT YOU CAN EXPECT A supportive team that will encourage your professional growth and development An opportunity to be meaningful and impactful within your work and projects A community of interns - offering additional support, the opportunity to build connections, workshops and much more Internship compensation of 1.077€/month and travel reimbursement Meal vouchers Work-from-home toolkit Qualifications WHAT WE’RE LOOKING FOR Proactive in taking on tasks and daring to do things differently Strict deadlines do not intimidate you, and you have an eye for detail Holds a bachelor's or master's degree or recently graduated in the field of business/marketing Passionate and motivated to collaborate with our world-renowned brands Speak and write Dutch&English fluently You are currently studying or have graduated YOUR RECRUITMENT JOURNEY Phone screening with one of our recruiters Interview at our office Offer: You’re hired! Welcome to PepsiCo CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Want more info? Check out www.pepsico.com! RESPONSIBILITIES Get the unique opportunity to support the shopper marketing team by creating inspiring shop floor campaigns, both online and offline You will be included in the entire shopper activation plan, based on brand strategies and insights, starting with the creative brief, the implementation and finally the evaluation Building brand awareness and brand conversion by bringing our brands to life: you understand customer behavior and how you can influence it You will learn more about the Organized Trade (= retail), Away From Home (= Horeca, Petrol,...) and Online channels in the Belgium Gain practical marketing experience with major (inter)national brands! WHAT YOU CAN EXPECT A supportive team that will encourage your professional growth and development An opportunity to be meaningful and impactful within your work and projects A community of interns - offering additional support, the opportunity to build connections, workshops and much more Internship compensation of 1.077€/month and travel reimbursement Meal vouchers Work-from-home toolkit WHAT WE’RE LOOKING FOR Proactive in taking on tasks and daring to do things differently Strict deadlines do not intimidate you, and you have an eye for detail Holds a bachelor's or master's degree or recently graduated in the field of business/marketing Passionate and motivated to collaborate with our world-renowned brands Speak and write Dutch&English fluently You are currently studying or have graduated YOUR RECRUITMENT JOURNEY Phone screening with one of our recruiters Interview at our office Offer: You’re hired! Welcome to PepsiCo CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Want more info? Check out www.pepsico.com!