Brand Manager (Hospitality)

Key Responsibilities include:

1. Marketing Research-

• Conduct marketing research
• Analyse data to crystalise targeted marketing insight
• Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues

2. Planning-

• Developing data-driven strategic marketing plans- short term, medium and long term
• Liaise with vendors to plan and implement marketing campaigns
• Brainstorm new and innovative growth strategies

3. Budgeting and Resource Management-

• Develop annual budget in line with organisation’s financial procedures
• Efficient utilization of resources to achieve organisation’s objectives
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

4. People Management-

• Effectively cooperating with and managing vendors
• Managing across departments and influencing to achieve brand objectives

5. Marketing Results-

• Deliver set business growth
• Ensure conversion of marketing activities to observable business results
• Contribute to improvement in service/quality levels

Skills and Personal Attributes

• Analytical thinking; comfortable working with numbers, metrics and spreadsheets
• A fixer at heart
• Strategic thinking and goal orientation
• A good measure of fluid intelligence to thrive in novel situations
• Creative and innovative, able to generate many good-actionable ideas
• Results-oriented
• Elite communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Knowledge of digital marketing

Education and Experience

• A good degree in business, engineering or related field
• 5-year experience in service marketing with demonstrable hospitality industry knowledge
• 3-year management experience is desirable