Marketing Director, MS

The role will lead strategic and tactical planning in close collaboration with key cross functional partners ensuring execution of brand tactics and country level implementation with a focus on driving business results. It is critical that this person is a role model of the Biogen Elements and ensures compliance within our legal and regulatory frameworks.

Responsibilities

• Proactively leading Brand Performance Assessments at regional and affiliate level and working cross functionally to address gaps and deliver solutions
• Harnessing the work of the three direct report Brand Leads to ensure the strength of our MS Portfolio delivers value both internally and externally
• Working cross functionally to deliver multi-channel content with tracked KPIs, for example in Interactive Visual Aids (IVA’s) or Approved emails
• Leading and ensuring delivery of Competitive Readiness materials
• Responsibility for Content Management o Including ensuring our SharePoint data repository, EVOLVE, is up to date and relevant
• Working cross functionally on the Biogen Service offering o Both Patient and Health Care Professional
• The candidate will likely have 15+ years of business experience in the Pharmaceutical and/or Biotech industry with substantial experience in European markets
• The candidate will need strong analytical skills, have significant e

The Marketing Director role requires an experienced leader that inspires and drives the MS marketing team and the cross functional team to maximize the potential of the MS Portfolio, the foundation of Biogen’s multi-therapeutic area approach to serving patients.