SMA Care Manager

In addition to the country specific SCM responsibilities defined below*, this SCM will provide key coordination role for the entire sub CEE region. Specifically:

• He/she will liaise on a regular basis with the other SMA Care Manager to ensure that the activities being conducted across the five countries are optimized to deliver the best launch outcome for each country and for the CEE region overall.
• Further, the SCMs for will lead regular alignment calls (frequency to be determined) with the Regional SMA Lead and regional EU+ SMA core team as well as the local cross functional colleagues across all CEE countries. These sessions will be to track progress and address issues
• The SCMs will also coordinate across all five CEE countries to ensure budget spend is allocated to the right activities, is according to plan and is optimized to drive impact.
• Finally, the SCMs will set up quarterly best practice sharing sessions with key CEE stakeholders to ensure innovative solutions and “lessons-learned” are leveraged across all CEE affiliates.

Responsibilities

• Achieving commercial goals: Works toward achievement of sales goals and sales responsibility in respective territory set by the organization. Drive patient identification and market development for SMA by building and executing against a territory strategy and account specific plans. Continuously appraise sales opportunities within markets and accounts to maintain and grow their business. Is able to effectively prioritize time, activities, and resources to optimize accounts with the most sales potential. Builds and maintains important relationships with key decision makers involved in SMA care delivery and decision making and can educate and promote on Biogen services (as relevant to the market). Acts as an ambassador for Biogen commitment to science, innovation and rare disease. Works in partnership with local and regional Market Access to determine the optimal market access strategy and execution plan to accelerate time to reimbursement and achieve best price outcome.
• Business planning: Develops and executes an annual territory business plan that includes prioritized account goals, quantitative and qualitative approach to any negotiations needed to ensure Biogen success in its SMA sales objective, and leverages the cross functional team as needed. Provides analysis of business and patient access threats and opportunities at relevant stages of the patient journey within the prioritized accounts, based on customer insights, health insurers´ purchasing guidelines and practices, and competitive actions. Risk Mitigation - Provide input on how drivers and barriers to access can be optimally addressed into actionable objectives. Builds and maintains relationship with HCPs by maximizing their time through pre-call planning, leveraging insights to tailor call plan, and conducts post call analysis to continually refine and enhance their approach. Is able to create positive relationships with stakeholders through the appropriate management of their expectations and agreed objectives
• Leveraging and coordinating resources: Proactively builds effective working relationships with internal and external stakeholders; can drive agreement / decisions from multiple stakeholders; can read people´s emotions and flex communication style. Is able adjust their approach based on different stakeholder needs, concerns, or audience member to drive alignment and meet their work goals. Remains flexible and finds solutions. Executes programs, in-services, and lunch n` learns for their territory. Is able and willing to work independently to set their own travel schedule and call plan on a daily/weekly basis to ensure adequate coverage for all key accounts. Supports Regional Lead and colleagues in the analysis and classification of key accounts based on predefined criteria within the assigned territory and in the identification of potential key customers.
• 4+ years of sales experience in the hospital/academic medical center/biotech industry
• High degree of learning agility to learn/understand drug administration and neuromuscular diseases.
• Must have experience working in a sales team that was a part

The SMA Care Manager (SCM) Hungary is the primary lead on the ground to drive success for SMA in the country. He/she will liaise regularly with his/her Manager – the Regional SMA Lead for CEE / IPM, the local Country Lead/s and together they will align on the optimal strategy and execution plans for their region.