Krgtechnologyinc
SSG/Layer7
Salary
Job description
- Ability to drive end-to-end e-commerce and marketing email campaigns
- Strong interpersonal skills to handle discussions with Clients and other teams like internal marketing team, analytics and product team
- Deep understanding of best practices and proven track record of launching successful email programs
- Excellent requirement gathering and analytical skills
- Day to day self-management of commitments and priorities
- Ability to work both independently and as part of a team
- Highly analytical/data minded with the ability to convert performance insights into actionable decisions
- "Responsible for producing standards-based, semantic markup and coding for responsive web design and email-blasts.
- Staging, testing, and deploying campaigns in Marketo.
- Resourceful self-starter/problem solver
- Continually optimize email performance through iterative testing
- Continually reassess strategies to drive profitable growth and contribute to a roadmap of initiatives to enable the defined strategic objectives
- Run ad hoc analyses and collaborate with analytics and product team to optimize performance
- Overall 6+ years of IT experience
- 2+ years relevant email experience, preferable in e-commerce space
- Experience in campaign deployment in Marketo
- Efficient skills with design tools (Adobe Suite)
- Strong proficiency in HTML (ability to hand-code an email) including HTML coords Attribute and CSS/CSS3
- Javascript experience is an advantage
- Hands on experience in performance optimization, A/B and multivariate testing
- BA/BS or higher degree in communications, marketing, business or related field
All your information will be kept confidential according to EEO guidelines.


