Manager - Marketing, NPD

Responsibilities:

• Own and manage the New Product Portfolio and New Product Calendar.
• Lead the end-to-end product development pipeline from ideation to commercial launch.
• Coordinate with R&D, Marketing, Operations, Supply Chain, and other key functions to ensure timely and successful product launches.
• Conduct pre-marketing feasibility analysis, including demand forecast, pricing, and operational fit.
• Translate brand vision and positioning into actionable product strategies that resonate with target consumers.
• Analyze trends and consumer behavior to define product opportunities.
• Lead consumer test and research together with R&D team to translate insights into commercially viable product concepts.
• Validate technical and operational feasibility of product ideas with relevant stakeholders.
• Track and evaluate post-launch performance to refine future NPD strategies.
• Prepare and present product development reports, insights, and recommendations to senior leadership.
• Collaborate closely with the international franchisor on alignment, approval, and knowledge sharing.

Qualifications:

• Bachelor’s degree in Food Science, Food Technology, or related field.
• 7+ years of experience in the food industry, preferably in QSR or F&B, with a mix of R&D and product marketing/sales experience.
• Proven track record in leading cross-functional NPD projects from concept to launch.
• Strong understanding of market research, commercial feasibility, and go-to-market (GTM) strategy.
• Proactive, driven, and results-oriented with a bias for action.
• Highly organized and structured, able to manage multiple projects and timelines.
• Strategic thinker with sharp commercial instincts.
• Passionate about the dessert and ice cream industry.
• Fluent in English, both spoken and written. Good at presentation skills.
• Comfortable working with data and performance analysis tools.

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

 

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you