Global Campaigns Senior Specialist

Summary: We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market share. You will be responsible for planning and executing multi-channel demand gen campaigns, optimizing channel mix (digital, email, video, paid social), audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns. 

Essential Duties and Accountabilities: The candidate will work on a variety of programs within the global campaigns team delivering demand generation for our enterprise software and AI solutions across our customer base and for net new account acquisition. Typical responsibilities will include:

• Planning and managing cross-channel demand gen campaigns, nurtures and webinars
• Select and manage channels and tactics, leveraging email, paid social, paid digital, video.
• Collaborate with internal digital and email centre of excellence teams and agencies to execute and optimize performance.
• Deliver and test new and innovative approaches to demand gen, driving engagement across our target accounts.
• Set up X-channel nurtures and personalization.
• Work with solution marketing to deliver compelling creative and copy for Ads, emails and landing pages
• Understand and optimize the buyer journey, manage segmentation and audience refinement
• Manage timescales and budget
• Leverage AI and martec tools to improve speed and quality; share tips with the team.
• Analyze, monitor, and report on campaign performance aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.

• Proven ability in managing cross-channel marketing programs
• Ideally B2B tech background, agency or in-house
• At least 2 years of relevant experience with some focus in B2B campaign strategy and planning
• Experience of display, social, programmatic, video and email marketing
• Strong project management skills; able to manage multiple launches concurrently.
• Ability to quickly learn new marketing tools and tech, experience in marketing automation and ABM tools such as DemandBase or 6sense,  HubSpot. Experience or Canva and AI tools also benefit.  
• Self-starter with a strong ability to prioritize, perform and willingness to get stuff done
• Ability to demonstrate new ideas via a personable, consultative approach, working across cross functional teams
• Confident and willingness to dig into data, analyze and draw insight
• Experience and understanding of standard marketing metrics and KPIs
• Good copy skills; able to brief/iterate imagery and short‑form video
• Confident, outgoing personality that can integrate with a busy team environment

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.