Catalyst Academy – Germant – Strategy & New Business

Strategy:

We help create connected brands that drive growth and shape culture. We're a diverse team of brand strategists, customer experience specialists, creative technologists, and data experts. We partner with creative, client service, commerce, and UX teams to transform client challenges into tangible growth. What do we do? We dive deep. We dissect client businesses, understand customer needs, and decode cultural trends to uncover the insights that fuel breakthrough ideas. We're researchers, workshop facilitators, strategic planners, and problem-solvers leveraging tools like journey mapping, messaging frameworks, creative briefs, and brand positioning frameworks to craft actionable strategies. Collaboration is key. You'll work alongside talented professionals across departments, ensuring every creative execution is strategically sound and commercially successful. Beyond brand and customer experience solutions, we also contribute to broader business and growth strategies, helping clients identify new opportunities, optimize their marketing efforts, and build stronger brands.

New Business:

We drive growth by turning opportunities into new client partnerships—and making VML visible where it matters most. As part of the New Business team, you’ll be at the heart of how the agency grows: identifying leads, supporting pitch processes, and shaping compelling proposals that win work. We dive deep. We research prospective clients, analyze markets, and explore strategic topics like competitor screening and POV development to understand where and how we can stand out. Visibility is key—so we turn insights into clear, relevant propositions and strong narratives that position VML in a competitive landscape. You’ll collaborate closely with teams across strategy, creative, and client service—bringing together capabilities and ideas into cohesive responses that resonate with potential clients. From first contact to final pitch, you’ll help structure and support the process of turning potential into partnership. Beyond pitches, we contribute to broader growth initiatives—refining how VML shows up in the market, identifying new areas of opportunity, and continuously strengthening our presence and positioning.

What you'll need:

• Communication & Interpersonal Skills
• Proactive & Organized Mindset
• Interest in Business Development & Strategy
• Analytical curiosity
• Collaborative spirit
• Presentation skills

What you'll learn:

• Critical strategic thinking
• Strategic framework application fueled by Design Thinking and agile principles
• Creative and data-driven storytelling
• Lead Generation & Opportunity
• Research Pitch Development & Coordination
• New Business Strategy & Process Management

What you'll get from us:

Be part of an exceptional industry-leading entry-level programme that combines training modules with practical work experience, where you will receive:

• Competitive salary
• Real work and responsibilities
• In-depth training curriculum
• 1 week onboarding including training, eLearning and group projects
• Bespoke client briefs throughout the 12 months
• Access to the wider WPP network
• A multitude of groups and communities you can be part of
• The opportunity to make your mark

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