Sr. Analyst/Analyst, Measurement Strategy

This position is part of the Data Insights & Strategic Analytics team and will report to the Senior Director, Measurement Strategy. The Analyst will support efforts to strengthen measurement capabilities across linear, digital and emerging platforms, playing a key role in data reporting, performance monitoring, and the operational processes that underpin the team’s measurement strategy. This includes working hands-on with data, helping to track key metrics, and ensuring the team is well-equipped to interpret and act on measurement insights.

This role is designed for someone eager to build expertise across three core areas: analyzing and working directly with a variety of industry data sets, understanding and monitoring evolving vendor methodologies and their impact on performance, and supporting the day-to-day operations of measurement strategy through vendor coordination and process management. The Analyst will contribute to developing internal fluency with a variety of standard industry data sets (e.g. Nielsen and comScore), along with other platform measurement and audience data sets (e.g. campaign measurement and attribution solutions), as well as emerging first- and second- party data sources.

This role requires comfort working with data in structured environments while also being able to adapt across a range of internal and external platforms over time. The ideal candidate is highly detail-oriented, analytically curious, and eager to build deep expertise in media measurement across various platforms. They are proactive in working with data, comfortable navigating vendor tools and internal systems, and motivated to understand how measurement methodologies shape real-world performance insights.

Responsibilities:

• Run and analyze reports using measurement platforms such as Nielsen and comScore, developing a strong working knowledge of underlying data sets
• Track and document methodology changes from measurement vendors while analyzing trends, anomalies, and shifts in performance across brands and platforms to understand their real-time impact
• Support the development and maintenance of tracking tools and dashboards to monitor ongoing performance
• Help manage vendor relationships, including scheduling meetings, support trainings, and follow-ups
• Maintain documentation related to measurement methodologies, processes, and vendor updates while tracking implementation timelines and ensuring stakeholders are kept informed
• Support communication and collaboration across internal teams as well as with external measurement partners

• 1+ years of relevant experience in media, analytics, or measurement for the Analyst position and 3+ years for the Sr. Analyst position
• Working knowledge of both linear and digital media measurement
• Experience with Nielsen and comScore measurement
• Basic familiarity of SQL or Databricks (or similar data querying/processing tools)
• Familiarity with AI tools and processes
• Strong analytical skills and attention to detail
• Proficiency in Excel and PowerPoint
• Strong written and verbal communication skills
• Bachelor’s degree in business, marketing, communications, data analytics, or a related field

Desired Characteristics

• Interest in the evolving media and measurement landscape
• Highly organized with the ability to manage multiple priorities
• Proactive, detail-oriented, and intellectually curious
• Strong collaborator with a team-first mindset
• Enthusiasm for learning and continuously building new skills, particularly in emerging measurement approaches and tools
• Interest in being on the cutting edge of media measurement and contributing to the development of new processes, frameworks, and ways of working

Additional Information

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $72,000 - $80,000 for Analyst

$80,000 - $95,000 for Sr. Analyst

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.