Marketing & Advertising Manager

Job Title: Marketing & Advertising Manager (Hands on)

Location: Remote (Latam)

Working Hours: Full-Time, Monday to Friday, 8:00 AM to 5:00 PM EST

Compensation: $2,800 - $4,500 USD per month (Depending on experience and location)

About the company

Our client is a multi-faceted organization operating at the intersection of industrial manufacturing and high-performance distribution. Our company comprises two distinct business entities: a premier builder of industrial cooling systems specialized for automotive tier-one applications, and Pump & Controls, our dedicated distribution and sales arm. Together, we provide end-to-end solutions for mission-critical industrial environments. We pride ourselves on a "many hats" culture where innovation, reliability, and technical excellence drive our B2B success.

Position Summary

The Marketing & Advertising Manager will lead the development and execution of all marketing, branding, and digital initiatives for Fluid Cooling Systems and Velocity Pump & Controls. This role is responsible for driving lead generation, strengthening brand presence, supporting sales growth, and managing digital platforms—including website updates and eCommerce development.

This is a hands-on role requiring both strategic thinking and day-to-day execution, particularly in industrial and B2B markets.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute annual marketing plans aligned with company growth goals
• Identify target markets (industrial, HVAC, OEM, distribution) and tailor messaging accordingly
• Support sales initiatives with campaigns that drive qualified leads and specifications
• Track and report on campaign performance, ROI, and KPIs

Digital Marketing & Website Management

• Manage and continuously update company websites for both FCS and VPC
• Improve SEO performance and search rankings for key products and services
• Optimize user experience, content, and conversion paths
• Coordinate with internal teams to keep technical content accurate and up to date

eCommerce Development

• Develop and manage eCommerce platforms for Velocity Pump & Controls product lines
• Build and maintain online catalogs (pumps, parts, lubrication, etc.)
• Integrate pricing, inventory, and customer experience tools
• Identify opportunities to grow online sales channels and streamline purchasing

Content Creation & Branding

• Create brochures, case studies, product literature, and technical sell sheets
• Develop content highlighting company capabilities (pump systems, heat transfer, filtration, controls, etc.)
• Maintain consistent branding across both companies
• Support trade shows, presentations, and customer-facing materials

Social Media & Advertising

• Manage LinkedIn and other relevant platforms with a focus on B2B engagement
• Develop targeted advertising campaigns (Google Ads, LinkedIn Ads, etc.)
• Promote projects, case studies, and company milestones
• Build brand awareness in key industries (automotive, steel, data centers, HVAC)

Sales & Business Development Support

• Work closely with sales teams to develop tools that help close business
• Assist in proposal presentation materials and customer-facing content
• Help position FCS and VPC as engineering-driven solution providers
• Support OEM and distributor partnership growth initiatives

Analytics & Performance Tracking

• Monitor website traffic, campaign performance, and lead generation metrics
• Provide regular reports and recommendations for improvement
• Use data to refine marketing strategies and increase effectiveness

Qualifications

Required

• Bachelor’s degree in Marketing, Business, or related field
• 3–7+ years of experience in marketing, preferably in industrial, manufacturing, or B2B environments
• Experience managing and updating websites (WordPress, Shopify, or similar platforms)
• Strong understanding of digital marketing, SEO, and online advertising
• Experience developing or managing eCommerce platforms
• Excellent communication and organizational skills

Preferred

• Experience in industrial equipment, pumps, HVAC, or engineered systems
• Familiarity with CAD-based or technical product environments
• Basic graphic design or video editing capabilities

Key Traits for Success

• Self-starter who can operate independently and execute ideas
• Comfortable working in a fast-paced, growing company
• Able to translate technical concepts into clear marketing messages
• Results-driven with a focus on measurable impact
• Strong collaboration with sales, engineering, and leadership teams

What Success Looks Like in This Role

• Increased qualified leads and stronger sales pipeline
• Professional, up-to-date websites that clearly communicate capabilities
• Launch of functional eCommerce platform for VPC
• Improved brand recognition in target industries
• High-quality marketing materials that support closing business