Vice President, Brand Marketing

Overview This role is based out of our Support Office in Phoenix, AZ. Candidates must live, or be willing to relocate, to Phoenix to be considered. The Vice President of Brand Marketing is a senior enterprise leader responsible for defining and owning Sprouts’ end‑to‑end marketing strategy and go‑to‑market (GTM) approach . This role sets the strategic direction for how the brand shows up across all customer touchpoints, ensuring cohesive storytelling, disciplined execution, and measurable impact on sales, traffic, and brand health. This role requires a strong customer ‑ centric orientation , with a demonstrated ability to leverage customer insights, data, and analytics to inform brand strategy, guide creative development, and drive impactful activation. This leader partners closely with the Chief Customer Officer and cross‑functional executives to translate business priorities into integrated marketing strategies, supported by strong marketing operations, PR, field and local activation. The role oversees both long‑range brand strategy and day‑to‑day activation, balancing creativity with operational rigor. Prior brand marketing experience within retail or QSR environments is preferred, ensuring a strong understanding of omnichannel customer journeys, field ‑ level execution, and rapid test ‑ and ‑ learn cycles. The Vice President of Brand Marketing is a senior enterprise leader responsible for defining and owning Sprouts’ end‑to‑end marketing strategy and go‑to‑market (GTM) approach . This role sets the strategic direction for how the brand shows up across all customer touchpoints, ensuring cohesive storytelling, disciplined execution, and measurable impact on sales, traffic, and brand health. This role requires a strong customer ‑ centric orientation , with a demonstrated ability to leverage customer insights, data, and analytics to inform brand strategy, guide creative development, and drive impactful activation. This leader partners closely with the Chief Customer Officer and cross‑functional executives to translate business priorities into integrated marketing strategies, supported by strong marketing operations, PR, field and local activation. The role oversees both long‑range brand strategy and day‑to‑day activation, balancing creativity with operational rigor. Prior brand marketing experience within retail or QSR environments is preferred, ensuring a strong understanding of omnichannel customer journeys, field ‑ level execution, and rapid test ‑ and ‑ learn cycles. Overview of Responsibilities Marketing Strategy & Go‑to‑Market Leadership Own the enterprise marketing strategy and go‑to‑market framework , including planning processes, timelines, and execution cadence across the organization. Translate corporate and merchandising priorities into clear, integrated marketing plans that drive traffic, sales growth, and long‑term brand equity. Serve as the primary marketing partner to Merchandising and Operations to align forecasts, campaign priorities, and investment decisions. Establish and monitor KPIs tied to brand health, customer engagement, traffic, and sales performance; adjust strategy based on performance and insights. Brand, Creative & Messaging Set the overall brand vision, positioning, standards, and storytelling approach , ensuring consistency across all channels and customer experiences. Partner with Creative leadership to define creative strategy and oversee concept‑to‑execution across campaigns, content, and store environments. Ensure all customer‑facing messaging strengthens the Sprouts brand and reinforces trust, relevance, and differentiation. Marketing Operations & Execution Excellence Build and lead a strong marketing operations capability , ensuring disciplined planning, prioritization, resource allocation, budgeting, and delivery. Establish scalable processes that enable speed, clarity, and accountability across campaigns and channels. Manage agency relationships and external partners, ensuring high standards, ROI discipline, and alignment to strategy. PR, Communications & Reputation Provide executive oversight of public relations and brand reputation , including earned media strategy, issues management, and key announcements. Ensure consistent messaging across paid, owned, and earned channels in partnership with corporate communications. Field Marketing & Local Activation Lead field marketing and in‑store activation strategies that bring national campaigns to life locally and drive measurable store‑level impact. Ensure alignment between brand strategy, promotional activity, seasonal priorities, and in‑store execution including new store openings. Leadership & Team Development Lead, inspire, and develop a high‑performing brand marketing organization focused on strategic impact and executional excellence. Create clarity around roles, decision rights, and ways of working across internal teams and partners. Stay ahead of industry trends and competitive shifts, proactively evolving strategy to address opportunities and challenges. Qualifications Bachelor’s degree in Marketing, Business, or a related field required. 15+ years of progressive marketing leadership experience, including significant time at the VP or senior leader level . Proven success owning enterprise marketing strategy and go‑to‑market execution in a complex, cross‑functional environment. Demonstrated expertise in: Marketing operations and planning Public relations and brand communications Field marketing and local activation Social media and digital brand strategy Strong track record of leveraging customer insights and data to inform strategy and drive results. Experience leading and influencing through agencies and external partners. Exceptional executive communication, influence, and leadership skills. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays Get Paid Every Day! Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free . We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday. You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/ . Why Sprouts Grow with us! If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary. Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance. California Residents: We collect information in accordance with California law, please see here for more information. Marketing Strategy & Go‑to‑Market Leadership Own the enterprise marketing strategy and go‑to‑market framework , including planning processes, timelines, and execution cadence across the organization. Translate corporate and merchandising priorities into clear, integrated marketing plans that drive traffic, sales growth, and long‑term brand equity. Serve as the primary marketing partner to Merchandising and Operations to align forecasts, campaign priorities, and investment decisions. Establish and monitor KPIs tied to brand health, customer engagement, traffic, and sales performance; adjust strategy based on performance and insights. Brand, Creative & Messaging Set the overall brand vision, positioning, standards, and storytelling approach , ensuring consistency across all channels and customer experiences. Partner with Creative leadership to define creative strategy and oversee concept‑to‑execution across campaigns, content, and store environments. Ensure all customer‑facing messaging strengthens the Sprouts brand and reinforces trust, relevance, and differentiation. Marketing Operations & Execution Excellence Build and lead a strong marketing operations capability , ensuring disciplined planning, prioritization, resource allocation, budgeting, and delivery. Establish scalable processes that enable speed, clarity, and accountability across campaigns and channels. Manage agency relationships and external partners, ensuring high standards, ROI discipline, and alignment to strategy. PR, Communications & Reputation Provide executive oversight of public relations and brand reputation , including earned media strategy, issues management, and key announcements. Ensure consistent messaging across paid, owned, and earned channels in partnership with corporate communications. Field Marketing & Local Activation Lead field marketing and in‑store activation strategies that bring national campaigns to life locally and drive measurable store‑level impact. Ensure alignment between brand strategy, promotional activity, seasonal priorities, and in‑store execution including new store openings. Leadership & Team Development Lead, inspire, and develop a high‑performing brand marketing organization focused on strategic impact and executional excellence. Create clarity around roles, decision rights, and ways of working across internal teams and partners. Stay ahead of industry trends and competitive shifts, proactively evolving strategy to address opportunities and challenges. Bachelor's degree in Marketing, Business, or a related field required. 15+ years of progressive marketing leadership experience, including significant time at the VP or senior leader level . Proven success owning enterprise marketing strategy and go‑to‑market execution in a complex, cross‑functional environment. Demonstrated expertise in: Marketing operations and planning Public relations and brand communications Field marketing and local activation Social media and digital brand strategy Strong track record of leveraging customer insights and data to inform strategy and drive results. Experience leading and influencing through agencies and external partners. Exceptional executive communication, influence, and leadership skills.