Sr. Staff Digital Marketing Manager

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

Overview

This role will improve the customer experience on our website by creating engaging content, driving organic traffic, and improving site design

Responsibilities

• Build content strategy and execution for the website (pages, blog, UX, education) and coordinate with brand marketing and creative teams to build content

• Coordinate design overhaul and back-end website marketing stack changes and updates with technology team

• Work with e-commerce lead to optimize user experience for sales conversion

• Lead conversion rate optimization A/B testing across the website

• Work with brand manager & digital ad manager to develop new landing pages for the website to drive engagement, education, and leads

• Lead SEO strategy and execution, including agency coordination

• Monitor site performance metrics and make adjustments to optimize

Qualifications

• Bias for action, speed, and agility

• Entrepreneurial drive to build a thriving digital marketing ecosystem

• Passion for learning and development to evolve skills in a rapidly changing world 

• Expertise in digital marketing educational content to nurture a customer journey

• Deep experience working with technology partners for digital transformation

• Superior leadership leading and influencing cross functional teams

• Strong analytical skills, financial acumen, and budget management

• Excellent presentation and influence skills with senior management

• Bachelor’s degree

• Minimum 4 years experience

Recruiter:

Danielle Levitan (danielle.levitan@sunrun.com)

Please note that the compensation information is made in good faith for this position only.  It assumes that the successful candidate will be located in markets within the United States that warrant the compensation.  Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

$117,647.65 to $156,863.53

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind.  We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun