Relevance Strategist

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Relevance Strategist, Tech

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on business dynamics. We are a human-centric, culture-obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and technical innovations. Our team is collectively redefining and modernizing how clients harness consumer intelligence, develop brand strategy, and plan for attention.

We are partnering with one of the most influential tech companies in the world (Microsoft) to drive social content that commands attention. We aren't looking for a "social media manager" to schedule posts or a "brand strategist" for static decks. We need a Relevance Social Strategist specializing in the Tech, AI, and Cloud sectors: a rare hybrid who is as comfortable debating the merits of a tech stack or the nuances of senior developer culture on Reddit as they are dissecting why a specific TikTok hook went viral.

You will be the bridge between complex cloud computing and internet-first creative. Your goal is to take one of the world’s most sophisticated tech stacks and make it the most culturally resonant brand in the digital landscape. You will turn B2B decision-making into "must-watch" social entertainment.

Key Areas of Responsibility

• Earned Social Strategy: Design, write and communicate social-first creative across platforms that prioritizes organic reach with IT Decision Makers (ITDMs), Business Decision Makers (BDMs), and Senior Developers.
• B2B Relevance: Position the client at the center of the "Great Cloud" conversation, AI and tech product solutions, making complex technical topics accessible and culturally relevant to engineers and executives alike.
• Social Showrunning: Concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content. Work daily with a creative team, helping them with the KPI of organic views.
• Influencer & Creator Partnerships: Identify and educate the team on emerging voices in the Tech and AI space. Maintain deep knowledge of technical creators - from GitHub legends to YouTube hardware geeks - to co-create content with built-in credibility.
• Trend Harvesting: Conduct daily scans of the social landscape (Cloud, DevOps, AI) to identify real-time cultural signals and formats, allowing the brand to "act fast" before the news cycle becomes stale.
• Creative Partnership: Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content.
• Reporting & Insight: Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives.

Manage Community: Be comfortable commenting and interacting with a social community, bringing positive attention to places within the category, on social media.

Experience & Knowledge Required

• Technical Cultural Fluency: A deep background in Tech and an understanding of the ever changing, always on AI conversation with a genuine finger on the pulse of the Cloud Computing space. You don’t just find the news; you understand the underlying technology and how to speak authentically to developers and IT consultants.
• Deeply Networked: You live in the culture of Tech and AI: connected to the right communities, subreddits, and events. This world is second nature to you.
• Social Mastery: Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts.
• Analytical Skills: The ability to spot early cultural signals and translate them into strategic value for clients, even in the absence of traditional strategy frameworks.
• Communication: Exceptional writing skills for crafting internal reports, cultural stewardship, and POV documents.
• Soft Skills: Strong curiosity, "go-getter energy," and a bias for action to ensure insights drive tangible, executable creativity.

Who You Are

• You believe "B2B" shouldn’t stand for "Boring-to-Boring."
• You speak the language of tech but have an instinctive understanding of viral creative and platform mechanics.
• You spend your weekends lurking in niche subreddits or watching video essays on tech history.
• You have a "hacker mindset": you like to experiment, break things, and find the shortcut to attention. You are chronically online, deep in the web and know you’re way around a suite of tech products. You know and understand social media, creative thinking and the creator economy.
• You can confidently defend a high-concept creative idea to a room full of C-suite engineers.

The Litmus Test: If you know the difference between a container and a virtual machine, and you also know exactly why a specific audio clip is trending on TikTok, we want to talk to you.