Growth Marketing Manager

Who We Are

Nava is on a mission to #fixhealthcare. Nearly 160M Americans rely on their employers for healthcare — yet the system is broken, bloated, and dominated by incumbents who resist change. Nava fuses deep benefits expertise with cutting-edge technology to deliver a modern, transparent, and affordable healthcare experience.

Founded by seasoned entrepreneurs and backed by leading investors, Nava is one of the fastest-growing benefits brokerages in the country. We’re the first to combine brokerage know-how with proprietary tech like HQ: our AI-powered benefits platform, designed to help HR teams take control of renewals, simplify strategy, eliminate spreadsheet chaos, and empower employees to navigate their benefits with ease.

In a $50B industry hungry for change, Nava is built to win — lowering costs for employers, delighting employees, and reshaping how healthcare works for millions of Americans.

ABOUT THE ROLE

We're a healthcare brokerage with a lean, high-performing marketing team and we're looking for someone who builds, not just plans. This role sits at the intersection of lifecycle marketing, content distribution, and web performance. You'll own the channels that turn interest into pipeline: our email newsletter, automated nurture programs, and the website experience that ties everything together.

You'll be joining a team where paid, organic, events, and referrals are already humming. What we need is someone to close the loop, making sure the people we attract actually convert and that no lead falls through the cracks because of a missing workflow or an underperforming landing page.

If you've spent time waiting for someone else to hand you a brief, this probably isn't the right fit. If you're the person who gets frustrated when a workflow doesn't exist yet and just goes and builds it, keep reading.

WHAT YOU'LL OWN

Website Conversion and Performance

• Own the website as a conversion asset, not a maintenance task. Webflow comfort is required; developer skills are not
• Run landing page tests and improve conversion paths for paid, organic, and event traffic, using AI tools to accelerate testing hypotheses and analyze results
• Partner with our content lead to ensure SEO-driven pages are built to convert, not just rank
• Monitor site performance and own the relationship with any web contractors or vendors

Lifecycle Marketing

• Drive pipeline by building and owning the full lifecycle communication system — workflows, nurture programs, and triggered sequences that move prospects forward and keep customers engaged
• Grow newsletter engagement and pipeline influence by leveraging AI to personalize content, test what works, and continuously improve performance
• Keep segmentation sharp enough that every communication feels relevant to where someone is in their journey
• Use AI to spot patterns in engagement data and get ahead of gaps in the funnel before they cost us pipeline
• Partner with marketing ops to ensure every workflow is tracked and every lifecycle stage is correctly instrumented

Customer Advocacy and Referrals

• Build and own a structured customer referral program that turns happy customers into an active referral source, distinct from our partner and broker referral channel
• Work closely with sales to optimize and execute customer advocacy efforts including reviews and testimonials, using AI to help identify the right customers to approach and the right moment to ask
• Develop segmentation and outreach strategies that identify the right customers to activate for referrals and advocacy at the right time
• Track and report on customer growth channel performance including referral volume, advocacy asset pipeline, and downstream impact on revenue

WHO YOU ARE

• You look at a landing page and immediately see what's costing us conversions
• You're comfortable in the data and let it drive your decisions, but you know how to tell the story behind the numbers too
• You know how to use AI to move faster and produce better work, not just to shortcut the thinking
• You thrive with autonomy, ask good questions, and figure things out without hand-holding
• You measure your work in pipeline and revenue, not sends and opens
• You're fluent in HubSpot and can build a workflow from scratch without a tutorial

NICE TO HAVE

• Experience in healthcare, digital health, tech enabled services, insurance, or a regulated industry
• Familiarity with Webflow (we use it; you don't need to be a developer, but comfort with the platform matters)
• Experience with Salesforce and understanding of how marketing and sales data connect
• Exposure to SEO/AEO concepts, you'll partner closely with our content lead and it helps to speak the language

THE TEAM YOU'RE JOINING

Our marketing team is small, sharp, and deliberately built. We use AI as a creative and operational lever, finding smarter ways to work without losing the human judgment that makes the work good. We hold ourselves to a high bar for results, and an equally high bar for how we show up: healthcare is complicated enough, and Nava's job is to make it feel less so. That standard lives in everything we put out.

You'll join a team where everyone owns their lane, including content and organic, events and partnerships, and paid media. A dedicated marketing ops partner in operations owns HubSpot, lead scoring, and reporting, so the infrastructure is there and maintained and you can focus on using it.

You'll report directly to the Head of Marketing with a high degree of autonomy. We don't manage by activity. We expect you to own your channels, bring a point of view, and care about whether the work is actually moving the business…and have a bit of fun along the way.

Working at Nava

As a remote-first company, Nava is committed to building a dynamic and inclusive culture where you have the autonomy to thrive. You’ll be supported by cutting-edge technology, a collaborative team, and a shared mission to revolutionize healthcare.

Please note: The benefits below apply to full-time (W2) employees and are not included for contractor roles.

Benefits

• Health & Wellness: Medical insurance, including a $0 premium HDHP plan for individuals, Dental, Vision, Telehealth and Virtual Primary Care Visits, OneMedical membership, Wellhub, and a $50 monthly benefit to improve your mental or physical health.
• Financial Support: Stock options, 401(k) with a $2,000 match, FSA, HSA, and access to Origin Financial.
• Work-Life: Flexible PTO, 12 weeks of paid parental leave with 2 weeks of transition time, $50 monthly connectivity reimbursement, and company-paid short-term disability, long-term disability, and life insurance, with additional voluntary benefits like supplemental life, AD&D, hospital indemnity, accident, and critical illness coverage.
• Professional Support: $1,000 home office setup stipend and access to an Employee Assistance Program (EAP)

Candidates from all backgrounds are encouraged to apply. We believe that solving America's healthcare problem requires leveraging America's greatest strength: our diversity. Healthcare affects everyone – and a team that includes people from all backgrounds and walks of life will be more effective at driving change than a homogeneous one. We are excited to build that kind of team at Nava.