Senior Director, Technical Product Marketing

Sr. Director, Technical Product Marketing

Reports to: CMO

Location: Remote, USA, Reston, VA

About the Role

This is the senior marketing leader who owns what Seekr means in market — the positioning, messaging, value proposition, differentiation, and product narrative that everything else in marketing builds on top of. Demand generation will deliver our campaigns into market. Communications will carry our voice in earned media and analyst channels. This role is the source of the words, the meaning, and the technical product story that both functions depend on.

The center of gravity is our Master Messaging Framework — the architecture for taking a campaign theme from insight to activation as a self-contained messaging-and-asset system. Each iteration is built around ICP and persona work, core messaging and positioning, competitive intelligence, sales enablement, and a structured library of technical, product content and thought leadership. You will own this framework end-to-end. Demand gen will activate it. Comms will amplify it. You will build it.

This role covers Seekr's full go-to-market — both commercial enterprise and federal. You will need to develop messaging, positioning, and product narratives that speak credibly to a Fortune 500 CDO or CISO and to a federal program manager or mission owner, and to understand how those audiences differ in language, proof, and procurement reality without fragmenting Seekr's brand into two disconnected stories.

The "Technical" in the title is load-bearing. Seekr competes in a category where buyers — federal program managers, CTOs, CIOs, CISOs, regulated-industry CDOs — make decisions based on architectural credibility, not marketing language. The person in this role can read a model card, sit through a roadmap review, hold internal claims to the buyer’s standard, and translate genuine technical differentiation into messaging that holds up in front of a both a buyer who reads code or compliance documentation for a living as well as an entirely non-technical outcome owner.

Duties and Responsibilities

• Own and evolve the Master Messaging Framework end-to-end. You are the system owner, training the rest of marketing, sales, and our agency partners on it. You produce the messaging architecture and core asset set; demand gen and comms consume it.
• Translate technical capability into compelling narrative. Storytelling is core to this role. The work is taking complex AI architecture, model behavior, and product capability and turning it into stories that land — with a federal program manager, an enterprise CDO, a board-level executive, and the analyst writing the next category report. You will be the company's lead storyteller for product, responsible for the through-lines that connect what Seekr builds to why it matters and how it wins.
• Develop and maintain core positioning and messaging for the company and for each product line — value proposition, differentiation, messaging pillars, proof architecture, and objection handling. Foundational language that sales decks, web copy, campaign creative, executive talking points, and analyst briefings all derive from.
• Build and maintain distinct commercial and federal narratives that ladder up to a single brand and product story. Tune messaging, proof, and language for each audience without creating two disconnected go-to-market motions.
• Produce technical product content at high volume and at craft level — white papers, solution briefs, datasheets, product launch content, technical blog posts, demo narratives, web product pages, reference architectures, and the technical proof points that anchor the rest of marketing.
• Build and maintain sales enablement assets — battle cards, discovery guides, demo scripts, competitive teardowns, persona one-pagers, partner enablement kits, and the talk tracks reps actually use in deals.
• Run competitive intelligence as a marketing input — translated into contrast messaging, sales tools, and campaign hooks. Not a deck that lives in a folder.
• Own, develop, and maintain ICP and persona definitions in partnership with sales, BD, customer success, and field engineering. Voice-of-customer is a live input to the framework, not an annual exercise.
• Partner upstream with product and engineering on technical accuracy, roadmap-aligned messaging, and credible architectural differentiation.
• Partner downstream with demand generation (who activates the framework), communications and PR (who amplify it), sales, BD, and field engineering (who carry the messages into deals), and the creative & brand team (who execute against your briefs).

Qualifications and Skills

• 12+ years in product marketing, with at least three of those years owning end-to-end product narrative and integrated messaging architecture for a technical product.
• Demonstrated experience marketing to federal, defense, intelligence, or other public sector buyers, including a working understanding of how compliance frameworks (FedRAMP, SOC 2, AI policy and governance) and federal procurement realities shape messaging.
• Demonstrated experience marketing to enterprise commercial buyers in regulated or high-stakes industries (financial services, healthcare, critical infrastructure, or similar), required. Both motions are core to this role; experience in only one will not be sufficient.
• A portfolio of writing across long-form, short-form, sales enablement, and product content. We will read it. Strong writing is non-negotiable, and the bar is publication-quality on the long-form side.
• Demonstrated experience taking a complex, technical product to market in a way that makes it understandable, differentiated, and bought — particularly to senior technical and executive buyers.
• Genuine technical fluency in AI, ML, data infrastructure, or adjacent enterprise software. You don't need to be an ML engineer; you do need to read a model card, a SOC 2 report, and a system architecture diagram without flinching, and you need product and engineering to respect you in the room.
• Track record of running PMM inside a high-velocity environment where you both designed the messaging system and personally wrote a meaningful share of the output. This is not a manage-the-agency role.
• Cross-functional credibility with product, sales, and executive stakeholders.
• Experience in explainable AI, responsible AI, AI governance, auditable systems, or evaluation and assurance — or in adjacent categories where trust and verifiability are first-class buyer concerns.
• Active or eligible for U.S. security clearance, a plus but not required.