AVP Credit Card Acquisitions

Overview PenFed is hiring a (Hybrid) AVP Credit Card Acquisitions at our Tysons, Virginia; Eugene, Oregon; Omaha, Nebraska or San Antonio, Texas location. The incumbent of this role will be accountable for driving new credit card acquisitions across all channels, including Direct Mail, Digital, Financial and Contact Centers, and Partnerships. The role owns the acquisition strategy and delivery against ambitious growth targets, ensuring disciplined economics and scalable execution. The role collaborates closely with Credit Policy, Marketing, BI/Analytics teams and other partners including underwriting, finance, channel leadership, and technology to optimize acquisition and targeting strategies, improve conversion and drive sustained portfolio growth. This position will maintain strong relationships across consumer bank products, Compliance, Legal, IT, Fraud, and Card Operations to drive success of the high growth consumer business. Primary KPIs include new card acquisitions, channel-level conversion rates, CPA, and overall acquisition economics. Responsibilities Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned. Own end to end card acquisition strategy across Direct Mail, Digital, Financial and Contact Centers, and Partnership channels. Deliver against aggressive new card acquisition targets while maintaining disciplined economics. Establish channel specific KPIs, dashboards and performance routines. Drive acquisition campaigns including pre-approval, pre-screen and invitation to apply campaigns across member base and non-members in the target segments. Responsible for collaborating with partners to manage CPA, payback and lifetime value targets. Closely partner with credit policy and analytics team on segmentation, targeting and credit buy box expansion for acquisition. Continuously monitor and improve the credit declines, identify policy improvement areas and process issues. Partner with Decision Science team to build and improve models to effectively target new members. Partner with marketing to refine targeting, offers and channel strategies. Collaborate with underwriting, technology and operations to improve application flows and scalability. Identify growth constraints and develop corrective action plans. Drive alignment across channel leaders on growth priorities. Provide product performance reporting as well as industry benchmark data to executive management; be an expert with respect to the competitive landscape. Leverage data and technology to analyze results, manage performance, and constantly improve the member experience. Optimize acquisition funnels using data driven diagnostics and test-and -learn frameworks. Support the broader product management organization and provide coaching and development opportunities for team members to advance their career. Assist with special product strategy projects as needed. Qualifications Equivalent combination of education and experience is considered. Bachelor’s Degree in business or marketing required, Master’s Degree preferred. Minimum of twelve (12) years’ experience in card acquisition and growth with product leadership roles at credit union, banking and/or fintech industries required. Minimum of five (5) years’ direct management experience and one (1) year of experience in a Director Level role required. Experience working with branches and contact centers distribution models required. Proven success in driving acquisition at scale across multiple channels. Strong expertise in acquisition economics, direct marketing, and funnel optimization. Strong analytical and financial skills coupled with execution discipline. Proven ability to address and persuade multiple constituencies including senior executives. Demonstrated ability to influence cross function teams. Excellent communicator across all levels within an organization providing clarity to complex concepts and solutions. Ability to deliver initiatives from conception through completion on time, within budget, and on or beyond scope. Experience using A.I. tools preferred. Supervisory Responsibility This position will supervise employees. Licenses and Certifications No additional licenses or certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on call may be required. #LI-Hybrid Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned. Own end to end card acquisition strategy across Direct Mail, Digital, Financial and Contact Centers, and Partnership channels. Deliver against aggressive new card acquisition targets while maintaining disciplined economics. Establish channel specific KPIs, dashboards and performance routines. Drive acquisition campaigns including pre-approval, pre-screen and invitation to apply campaigns across member base and non-members in the target segments. Responsible for collaborating with partners to manage CPA, payback and lifetime value targets. Closely partner with credit policy and analytics team on segmentation, targeting and credit buy box expansion for acquisition. Continuously monitor and improve the credit declines, identify policy improvement areas and process issues. Partner with Decision Science team to build and improve models to effectively target new members. Partner with marketing to refine targeting, offers and channel strategies. Collaborate with underwriting, technology and operations to improve application flows and scalability. Identify growth constraints and develop corrective action plans. Drive alignment across channel leaders on growth priorities. Provide product performance reporting as well as industry benchmark data to executive management; be an expert with respect to the competitive landscape. Leverage data and technology to analyze results, manage performance, and constantly improve the member experience. Optimize acquisition funnels using data driven diagnostics and test-and -learn frameworks. Support the broader product management organization and provide coaching and development opportunities for team members to advance their career. Assist with special product strategy projects as needed. Equivalent combination of education and experience is considered. Bachelor's Degree in business or marketing required, Master's Degree preferred. Minimum of twelve (12) years' experience in card acquisition and growth with product leadership roles at credit union, banking and/or fintech industries required. Minimum of five (5) years' direct management experience and one (1) year of experience in a Director Level role required. Experience working with branches and contact centers distribution models required. Proven success in driving acquisition at scale across multiple channels. Strong expertise in acquisition economics, direct marketing, and funnel optimization. Strong analytical and financial skills coupled with execution discipline. Proven ability to address and persuade multiple constituencies including senior executives. Demonstrated ability to influence cross function teams. Excellent communicator across all levels within an organization providing clarity to complex concepts and solutions. Ability to deliver initiatives from conception through completion on time, within budget, and on or beyond scope. Experience using A.I. tools preferred. Supervisory Responsibility This position will supervise employees. Licenses and Certifications No additional licenses or certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on call may be required. #LI-Hybrid