Multivendor Marketing Specialist

Why SoftwareOne? SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global. The role Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives? Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact? Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities? Practical Information: Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre-sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact. Key Responsibilities: Demand Generation & Pipeline Growth : Plan and execute integrated multi-channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impact Cross-Functional Collaboration : Collaborate closely with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assets Campaign Execution & Operations : Own end-to-end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibility Events & Field Marketing : Plan and deliver high-quality in-person and virtual events, managing logistics, promotion, and follow-up to drive engagement, pipeline generation, and strong customer experience What we need to see from you Proven experience in B2B technology marketing, ideally in a vendor or partner ecosystem Experience managing multiple vendors simultaneously Solid understanding of demand generation and pipeline marketing Experience working with sales teams and supporting revenue targets Ability to manage budgets, MDF, and report on ROI Strong project management and stakeholder management skills Desirable: Experience with VMware, Broadcom, CrowdStrike, cybersecurity, or infrastructure vendors Experience in channel or partner-led marketing Familiarity with CRM and marketing automation tools (g.Salesforce, HubSpot, Marketo) What we offer: Competitive compensation including base salary and a performance‑based bonus A flexible hybrid working model that supports balance and performance Strong wellbeing and mental‑health support, including access to coaching and mindfulness offers A rich learning culture with structured development opportunities and an annual training budget Rewarding time‑off benefits, including additional company leave and support during key life events Multiple mobility options such as public transport solutions, bike leasing A social workplace with great office facilities and regular team events Job Function Marketing & Channel Accommodations SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at reasonable.accommodations@softwareone.com . Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR. At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program. Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives? Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact? Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities? Practical Information: Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre-sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact. Key Responsibilities: Demand Generation & Pipeline Growth : Plan and execute integrated multi-channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impact Cross-Functional Collaboration : Collaborate closely with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assets Campaign Execution & Operations : Own end-to-end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibility Events & Field Marketing : Plan and deliver high-quality in-person and virtual events, managing logistics, promotion, and follow-up to drive engagement, pipeline generation, and strong customer experience Proven experience in B2B technology marketing, ideally in a vendor or partner ecosystem Experience managing multiple vendors simultaneously Solid understanding of demand generation and pipeline marketing Experience working with sales teams and supporting revenue targets Ability to manage budgets, MDF, and report on ROI Strong project management and stakeholder management skills Desirable: Experience with VMware, Broadcom, CrowdStrike, cybersecurity, or infrastructure vendors Experience in channel or partner-led marketing Familiarity with CRM and marketing automation tools (g.Salesforce, HubSpot, Marketo) What we offer: Competitive compensation including base salary and a performance‑based bonus A flexible hybrid working model that supports balance and performance Strong wellbeing and mental‑health support, including access to coaching and mindfulness offers A rich learning culture with structured development opportunities and an annual training budget Rewarding time‑off benefits, including additional company leave and support during key life events Multiple mobility options such as public transport solutions, bike leasing A social workplace with great office facilities and regular team events