Marketing Analytics Senior Manager

This role is based in our New York / Dallas / Boulder or Phoenix offices.

The Marketing Analytics Senior Manager is the operational backbone of the Marketing Analytics Center of Excellence (CoE), leading a team of multiple Portfolio Marketing Analysts to deliver world-class analytics across the Fashion, Health & Nutrition, Manufacturing, and I&C portfolios. This role owns the standardization, scalability, and flawless execution of reporting frameworks that power data-driven decision-making across the business. You'll be responsible for building the infrastructure and processes that ensure every stakeholder receives consistent, high-quality insights, while recruiting, developing, and scaling a high-performing analytics function capable of supporting multiple business units simultaneously.

As the leader of the CoE's delivery function, you'll balance strategic thinking with hands-on execution. You'll architect a team structure that can flex across portfolios, mentor analysts to reach their full potential, and create a culture of continuous learning and excellence. You'll work directly with your analysts to implement advanced modeling techniques, troubleshoot complex data challenges, and ensure reporting outputs meet the highest standards of accuracy and relevance. You'll also serve as the key liaison between your team and portfolio marketing managers, translating business needs into analytical solutions and ensuring insights are delivered with speed and precision. This is a role for someone who thrives on creating order from complexity, building talent pipelines, and establishing scalable systems that grow with the organization.

Reporting Line VP, Marketing Analytics

Key Responsibilities

• Team Building and Leadership Development: Recruit, onboard, and develop multiple analysts into a cohesive, best-in-class analytics team. Create individualized development plans that build technical depth and business acumen. Foster a culture of collaboration, innovation, and accountability across the team.
• Organizational Scalability: Design team structures and workflows that enable seamless support across multiple business functions and portfolios. Build cross-functional capabilities within the team to ensure flexibility and resilience as business needs evolve.
• Capability Building and Upskilling: Establish comprehensive training programs to elevate team expertise in advanced analytics, emerging tools, and industry best practices. Mentor analysts to develop both technical mastery and strategic thinking skills, preparing them for future leadership roles.
• Operational Delivery and Resource Management: Direct the daily activities of multiple analysts to ensure timely delivery of standardized reporting and ad-hoc analysis. Manage team bandwidth and resource allocation strategically, particularly across high-volume portfolios like Manufacturing.
• Standardization and Quality Control: Develop and maintain universal reporting templates and KPI frameworks. Ensure all analytical outputs are accurate, consistent, and adhere to the "gold standard" protocols established by the CoE.
• Methodology Implementation: Lead the execution of advanced modeling techniques, including Lead, Attendee, and Audience segmentation. Ensure these models are applied consistently across all portfolios to drive campaign optimization.
• Tactical Stakeholder Management: Act as the primary point of escalation for Portfolio Marketing Managers and Campaign Managers regarding reporting delivery and insight interpretation.
• Continuous Improvement: Identify efficiencies in reporting workflows. Partner with the Data Operations Manager to streamline data ingestion for the analysts and with the Data Strategy Manager to ensure analytical outputs meet business requirements. 

What Success Looks Like

• Team Excellence: Development of a best-in-class analytics team with measurable skill progression, high engagement, and successful advancement of team members into expanded roles.
• Scalable Operations: Establishment of team structures and processes that successfully support multiple business functions with clear pathways for adding capacity as the organization grows.
• Standardized Delivery: 100% adoption of CoE reporting templates across all portfolios, with measurable improvement in the speed of insight delivery from request to stakeholder presentation.
• Cross-Functional Impact: Successful deployment of analysts across diverse portfolios, characterized by shared best practices and high-quality insights that drive business outcomes.

 

• Proven leadership experience building and scaling analytics teams in a fast-paced, matrixed environment, with demonstrated ability to develop talent from junior to senior levels.
• Strong track record of organizational design and change management, including structuring teams to support multiple business functions and driving adoption of new capabilities across diverse stakeholder groups.
• Exceptional coaching and mentorship abilities, with experience creating structured development programs, conducting performance management, and identifying high-potential talent.
• Strategic workforce planning skills, including capacity modeling, succession planning, and building talent pipelines that anticipate future business needs.
• Expertise in data visualization tools (Power BI, Tableau) and marketing analytics platforms (Google Analytics, SQL).
• Strong understanding of marketing funnels, attribution modeling, and lead lifecycle management (MQL/SQL).
• Executive presence and influence skills, with the ability to advocate for team resources, champion professional development initiatives, and represent the analytics function at senior leadership levels.
• Ability to translate complex technical processes into clear, manageable tasks for a team of specialists while simultaneously developing their strategic thinking and problem-solving capabilities.

The salary range for this role is $90,000 - $120,000 based on experience and location, and up to a 10% annual bonus.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our Benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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