Brand Marketing Manager, Content & Audience

This role can be based in our 240 Blackfriars or 79-83 North Street, Brighton office.

The Brand Marketing Manager is a strategic and creative role within the Content & Audience pillar focused on building and enhancing the visibility, reputation, and equity of portfolio brands. Reporting to the Content and Audience Marketing Director, you will be responsible for developing and executing brand marketing strategies that drive awareness, engagement, and audience growth across key markets.
You will act as the custodian of portfolio brands, ensuring consistency in messaging, visuals, and tone across all marketing activities. By aligning brand strategies with audience personas and portfolio goals, you will ensure that brand marketing efforts resonate with target audiences and deliver measurable results.

KEY RESPONSIBILITIES

Brand Strategy and Development

• Develop and execute a brand marketing strategy that aligns with portfolio goals, audience personas, and market positioning.
• Define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone across all marketing channels.
• Collaborate with the Content and Audience Marketing Director to ensure brand strategies support broader marketing objectives and audience growth initiatives.

Campaign Planning and Execution

• Design and implement brand-focused campaigns that drive awareness, engagement, and audience growth.
• Develop campaign briefs that outline objectives, audience insights, brand messaging, and channel strategies.
• Partner with the Content Marketing Manager, Comms Planner, and Campaign Manager to ensure brand campaigns align with messaging frameworks and tactical plans.
• Optimize brand campaigns for maximum impact across organic social media, email, events, and other owned channels.

Audience Engagement and Growth

• Use brand marketing strategies to grow audience engagement and expand the portfolio’s reach within target markets.
• Develop initiatives that foster brand loyalty and advocacy, including community-building efforts and influencer partnerships.
• Collaborate with the Audience Marketing Team to segment and nurture audiences, ensuring smooth transitions into attendee and commercial marketing workflows.

Performance Monitoring and Optimization

• Establish and monitor KPIs for brand marketing campaigns, including awareness metrics, engagement rates, and audience growth.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Use insights from analytics to refine brand strategies and optimize campaigns for maximum impact.

Collaboration and Alignment

• Work closely with the Content Marketing Manager, Social Media Manager, Comms Planner, and Campaign Manager to ensure brand campaigns align with portfolio goals and audience needs.
• Collaborate with the Centres of Excellence to execute Brand Marketing Campaigns.
• Partner with creative teams to ensure brand visuals are engaging, cohesive, and aligned with portfolio identity.
• Collaborate with the Product Marketing Managers to ensure brand messaging supports broader marketing objectives and drives audience growth.

Agile Ways of Working

• Foster agile workflows by embedding iterative planning and adaptability into brand marketing strategies.
• Use real-time performance

• Proven experience in brand marketing, with expertise in developing and executing brand strategies across multiple channels.
• Strong ability to define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone.
• Experience in designing and implementing brand-focused campaigns that drive awareness, engagement, and audience growth.
• Data-driven mindset with a focus on embedding analytics into brand strategies and campaign optimization.
• Exceptional collaboration skills, with experience working closely with cross-functional teams, including content marketing, campaign management, and creative teams.
• Strong organizational and strategic planning skills, with the ability to manage multiple brand campaigns and initiatives simultaneously.
• Familiarity with audience engagement strategies, community-building efforts, and influencer partnerships.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

WHAT SUCCESS LOOKS LIKE
 

• Strong Brand Presence: Build and enhance the visibility, reputation, and equity of portfolio brands across key markets.
• Engaging Brand Campaigns: Deliver brand-focused campaigns that resonate with target audiences and drive awareness, engagement, and audience growth.
• Audience Growth: Expand the portfolio’s reach within target markets through effective brand marketing strategies.
• Strategic Alignment: Ensure brand strategies align with portfolio goals, audience personas, and broader marketing objectives.
• Performance Optimization: Use analytics to refine brand strategies and optimize campaigns for maximum impact.
• Collaboration Success: Build strong relationships with cross-functional teams to ensure brand campaigns are aligned and impactful.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

This posting will automatically expire on May 11th, 2026.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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