Marketing Specialist/Manager - Marketing Section, Kobo Japan Department (KJD)

Job Description:

Business Overview

Rakuten Group's mission is to "empower people and society through innovation." Domestically and internationally, the Rakuten Group provides over 70 services across a wide range of fields, including internet services such as e-commerce, travel, and digital content; FinTech (financial) services like credit cards, banking, securities, e-money, and smartphone payment apps; mobile services including a mobile carrier business; and even professional sports. By organically connecting these services around a membership centered on Rakuten members, we have formed a unique "Rakuten Ecosystem" that is unlike any other.

Department Overview

We are an eBook store that offers a wide range of eBooks, including comics, novels, and business books, as well as eBook readers. In the Marketing Section, we are responsible for a broad set of missions, including increasing service awareness, nurturing customers and improving customer satisfaction, and maximizing GMS.  We plan and execute a wide variety of initiatives and continuously measure and evaluate their effectiveness.

Position:

Why We Hire

You will work as one team to plan and execute initiatives that contribute to the service’s growth, leveraging a wide range of assets both within and outside the Rakuten Group.

Position Details

• Plan, execute, analyze, and evaluate customer lifecycle/nurturing initiatives
• Plan, execute, analyze, and evaluate initiatives to maximize GMS
• Monitor marketing KPIs
• Collect, process, and analyze various marketing data
• Develop junior members and provide team leadership

Work Environment

Kobo Japan Department has approximately 35 employees, with 7 employees working in the Marketing Section.

Mandatory Qualifications:

• Experience conducting quantitative analysis in the marketing domain using BI tools
• Experience planning marketing initiatives, including campaigns
• Experience analyzing and monitoring marketing KPIs
• Experience mentoring junior team members and managing/leading team members

Desired Qualifications:

• English proficiency: Proficient enough to communicate in a business setting

Other Information:

Additional information on Location Rakuten Crimson House 

1-14-1 Tamagawa, Setagaya-ku, Tokyo

#business #marketing #PR #internationalandsports #RakutenKobo

Languages:English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)