CRM and Automation Administrator - Senior Marketing Specialist I

• System Administration & Governance: Serve as the primary administrator for Salesforce Marketing Cloud Account Engagement (Pardot). Manage Pardot Business Units, user provisioning via the Salesforce–Pardot Connector, role and permission-set configuration, tracker domains, prospect allocation monitoring, and overall platform health and maintenance.

• Workflow, Automations & Data Integrations: Build, troubleshoot, and optimize Engagement Studio programs, automation rules, completion actions, and triggered emails. Own the design and troubleshooting of the Pardot–Salesforce Connector, including prospect-to-lead/contact sync, custom field mappings, and sync queue health.

• Template & Asset Management: Provide advanced support for email personalization, dynamic content, and template/content builder configurations to ensure brand consistency and effective execution.

• Data & Audience Management: Oversee the Pardot prospect database, dynamic and static prospect lists, segmentation rules, and suppression governance. Ensure strict data hygiene, accurate scoring/grading inputs, and accurate targeting across all sends.

• User Support & Enablement: Act as the primary technical point of contact for the marketing team. Field user queries regarding platform capabilities, troubleshoot day-to-day operational issues, and provide guidance on platform best practices.

• Issue Triage & Vendor Escalation: Triage Pardot platform bugs, deliverability issues, and sync errors. Act as the primary liaison with Salesforce/Pardot account and technical support teams when product-level escalation is required.

• Innovation & Proof of Concepts: Partner with marketing operations leadership to test out new product features. Develop and execute proof-of-concepts (POCs) to evaluate new capabilities before rolling them out to the broader team.

• Experience: 5–10 years of hands-on experience in Marketing Automation, Marketing Operations, or a related technical system administration role, with a track record of independent work product.

• Technical Stack: Deep administrative expertise in Salesforce Marketing Cloud Account Engagement (Pardot) is required, including hands-on experience with the Salesforce–Pardot Connector, Engagement Studio, scoring/grading, and the prospect data model. Familiarity with broader Salesforce CRM architecture is a strong plus.

• Problem Solver: You have a highly analytical mindset with a proven track record of troubleshooting complex data integrations, API connections, and automated journey logic.

• Collaborator & Mentor: You possess the ability to translate technical platform capabilities into actionable solutions for non-technical marketing users, acting as a supportive and highly responsive partner to the business and a resource for junior team members on platform best practices.

• Adaptability: Proven ability to learn new tools and technologies quickly and thrive in a dynamic, changing environment.

• Product Owner Mindset: You approach the MarTech stack with a product-owner mindset, proactively driving strategic improvement to system sustainability and operational efficiency rather than focusing solely on reactive, tactical support.

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