Regional Marketing Specialist - France

As a Regional Marketing Specialist, you are responsible for driving regional growth through the development and execution of a comprehensive regional marketing plan. This includes managing promotional activities, product launches, events, and communications across various channels to market.

You work closely with the French regional sales team in a customer-facing position, ensuring alignment between marketing strategies and business goals.

 

Your main responsibilities:

Strategy, planning and budget management

Define and execute the regional marketing strategy in close collaboration with the sales team, aligned with company, global and regional growth objectives.

Identify go-to-market strategies for different channels or business segments.

Oversee and manage the regional marketing budget and P&L.

Track, measure, and analyze marketing performance (own and competitor’s) to identify insights and continuously optimize initiatives.  

 

Trade activation

Develop and implement the regional product launch plans, working closely with the regional sales team, and other relevant stakeholders.

Establish marketing promotional plans (sell-in, sell-out, sales incentives and loyalty actions), considering strategic product and segment priorities.

Analyze key product and customer performance reports.

Identify and deploy opportunities to enhance brand visibility at the point of sale.

 

Communication, events & regional brand activation

Plan and organize regional events to drive engagement and awareness such as trade shows, customer events, training sessions or partnership events.

Develop and oversee the execution of the regional PR and media plan, including the implementation of digital marketing initiatives.

Identify and activate distributor communication channels as part of the regional communication plan.  

Coordinate the content strategy for the regional country website.

If applicable, identify opportunities for local partnerships, complementary to global partnerships agreements. Manage and activate these local partnerships ensuring maximum impact/awareness in the market.

Continuously track and analyze market activities to identify best practices for regional brand-building and lead generation.

 

Sales enablement & commercial support

Support internal and external sales teams in targeted marketing strategies to drive lead generation and prospect conversion.

Define the right set of marketing and product collaterals to increase distributors and sales representatives’ knowledge.

 

As a Regional Marketing Specialist, you combine a strategic mindset with a hands-on approach to drive regional growth and strengthen our market presence. You are passionate about marketing activation, enjoy working closely with sales teams, and know how to translate business objectives into impactful marketing initiatives.

You thrive in a dynamic international environment, take ownership of your projects, and build strong relationships with both internal and external stakeholders.

Additionally, you bring:

• 3-5 years of experience in B2B marketing roles.
• Experience in automotive aftermarket is a plus.
• Proven ability to work closely with sales teams in a customer‑facing role.
• Analytical mindset combined with hands‑on execution capabilities.
• Strong communication and stakeholder management skills.
• Able to work autonomously in a dynamic, international environment.
• Fluent in French and English. Additional EU languages are a plus.
• Willingness to travel within the region (France, approximately 25%)

We offer you:

• a varied and challenging role within a dynamic company, with ambitious projects on the horizon;
• a family atmosphere with a diverse and international team of more than 350 specialists;
• an organization where there is room for initiative and creativity, a culture known for collaboration & collegiality;
• a solid training and support with personal development at the core;
• a competitive remuneration package, including a motivational performance bonus plan.

 

Our products

We produce lubricants for all sorts of applications, from passenger cars to bikes and even construction machines, at our HQ in Hemiksem, Belgium. We blend these products in bulk as well as for our own two brands, Wolf and Champion. Thanks to the high quality of our products, we managed to engage in premium partnerships like WRC and Junior WRC, BMW EWC, Bud Racing,...

 

Our Way of Working

At Wolf Oil Corporation, our dynamic, innovative, and open structure reflects our values of being connected, committed to excellence, and entrepreneurial. This adaptability allows us to navigate the ever-changing realities of the industry with confidence. Like the essential flow of lubricants in an engine, our energy and teamwork drive us to go the extra mile, time after time.

 

As an organization

• We prioritize co-creation and teamwork, reflecting our belief in being truly connected.
• We maintain an agile and open approach, minimizing focus on hierarchy.
• We stay attuned to the world around us, fostering authentic, long-term business relationships.

 

Our colleagues

• Embody an entrepreneurial and adventurous spirit.
• See change as a catalyst for growth, embracing innovation.
• Share a can-do mentality, ready to roll up their sleeves when needed.
• Work pragmatically, both as individuals and in teams, staying committed to excellence in everything they do.