Marketing Manager, Flavors, Consumer Engagement;市场 经理，果味饮料，消费者互动

Overview -Develop executional brand development plans for flavors brands by providing insightful performance analysis and indication, and by implementing marketing plans with - excellence in execution. -Co-create and lead promotional activities by closely working with PBB team and internal functions to ignite trade enthusiasm and push for sales results. -Co-develop Mirinda innovation projects by collaborating with internal functions and PBB partners and get alignments with stakeholders to ensure successful and on time launches. -Manage A&M budget and contracts to assure full alliance with financial control policies and executed according to China region DOA. Responsibilities -Implement key marketing campaign and activities. The campaigns shall well balance brand short-term and long term development goals. It’s tracked through brand KPIs, -shipment results and MU on-ground events acceptance and execution levels. -Develop quarterly marketing campaigns by managing internal and external resources and getting alignments with PBB. -Develop long/short-term brand development plans including innovation roadmaps, and achieve internal and external alignments in SBP and AOP processes. The plans shall -well reflect strategic business needs and consumer insights. As result, campaigns shall meet brand and campaign KPIs including improving brand awareness and brand I love, and shall help brand to achieve sales target. -A&M budget control and application process shall be well managed with full alliance with financial control policies. As an important member in flavors team, the person shall perform as a great team player and contribute to flavors team growth. Qualifications -Literacy in both spoken & written Chinese a must; -University degree; -5 years experience in marketing field;-Strong strategic thinking with an analytical mind; -Brand-building development experience required; -Advertising development and execution experience required; -Media planning and execution capability required; -Innovation & project management experience required; -Strong sense of creative instinct and judgment, in-tune with teen values / culture / trends; -Strong presentation and persuasion skills; -Drives for results and establishes priorities; -Sound attention for details without losing focus on big picture; -Passionate in growing brand and in taking on business challenges; -Self-motivated personal leadership; -Collaboration and communicates productively. -Team player with flexibility to assess situations and issues from different angles; -Desire and capacity to coach and transfer skill/knowledge to others; -Possession of highest personal integrity and standards; -Implement key marketing campaign and activities. The campaigns shall well balance brand short-term and long term development goals. It’s tracked through brand KPIs, -shipment results and MU on-ground events acceptance and execution levels. -Develop quarterly marketing campaigns by managing internal and external resources and getting alignments with PBB. -Develop long/short-term brand development plans including innovation roadmaps, and achieve internal and external alignments in SBP and AOP processes. The plans shall -well reflect strategic business needs and consumer insights. As result, campaigns shall meet brand and campaign KPIs including improving brand awareness and brand I love, and shall help brand to achieve sales target. -A&M budget control and application process shall be well managed with full alliance with financial control policies. As an important member in flavors team, the person shall perform as a great team player and contribute to flavors team growth. -Literacy in both spoken & written Chinese a must; -University degree; -5 years experience in marketing field;-Strong strategic thinking with an analytical mind; -Brand-building development experience required; -Advertising development and execution experience required; -Media planning and execution capability required; -Innovation & project management experience required; -Strong sense of creative instinct and judgment, in-tune with teen values / culture / trends; -Strong presentation and persuasion skills; -Drives for results and establishes priorities; -Sound attention for details without losing focus on big picture; -Passionate in growing brand and in taking on business challenges; -Self-motivated personal leadership; -Collaboration and communicates productively. -Team player with flexibility to assess situations and issues from different angles; -Desire and capacity to coach and transfer skill/knowledge to others; -Possession of highest personal integrity and standards;