Alayuni
Manager , Marketing & Sales
Salary
Job description
To support the growth of the Equipment Business Unit by driving sales execution, marketing initiatives, client engagement, brand building, and development of Supply & Apply opportunities, through market analysis, client relationship management, and coordinated sales activities, in order to achieve Board-approved commercial targets. Sales Execution, Client Development & Supply–Apply Opportunities Execute approved sales plans to support achievement of revenue, utilisation, and growth targets. Develop and manage a strong sales pipeline for: Equipment rental Supply & Apply (equipment with application / scope-based supply) Associated equipment services Identify and pursue Supply & Apply opportunities across earthworks, roadworks, infrastructure, and industrial projects in coordination with Operations and Projects. Engage with clients at early project stages to position Supply & Apply solutions where commercially viable. Maintain regular contact with key clients to understand scope requirements, anticipate demand, and support repeat business. Act as a key client interface for assigned accounts and Supply & Apply discussions. Marketing & Brand Building Execute marketing initiatives to enhance brand awareness, market visibility, and client acquisition. Position the Equipment Business Unit as a capable Supply & Apply partner, not only a rental provider. Support development of marketing materials, presentations, proposals, and case studies covering rental and Supply & Apply offerings. Ensure consistent brand and commercial messaging across all client-facing communications. Coordinate participation in industry events, exhibitions, and client forums. Market Research & Opportunity Identification Monitor market trends, competitor offerings, pricing models, and demand patterns related to: Equipment rental Supply & Apply / application-based equipment services Gather and analyse market intelligence to identify new Supply & Apply opportunities. Provide structured feedback and insights to the Director to support commercial focus and prioritisation. Bid & Proposal Support Support preparation of sales and commercial inputs for RFQs, RFPs, bids, and proposals. Coordinate with the Commercial Manager to ensure Supply & Apply commercial offers are aligned with contractual terms. Support post-tender clarifications and client communications for awarded rental and Supply & Apply scopes. Internal Coordination Work closely with Operations, Projects, Excellence, Repair & Maintenance teams to: Validate feasibility of Supply & Apply scopes Align sales commitments with execution capability Ensure smooth handover of awarded Supply & Apply and rental scopes to execution teams. Support resolution of client-related commercial issues. People Management & Development Manage and support assigned team members, setting clear objectives and performance expectations. Build team capability in client engagement, Supply & Apply selling, and solution-based sales. Provide continuous feedback and coaching to enhance commercial effectiveness. Policies, Processes & Compliance Ensure all sales, marketing, and Supply & Apply activities comply with approved commercial policies and governance frameworks. Ensure compliance with safety, quality, environmental, and information security requirements. Maintain accurate sales pipeline tracking and reporting.


