PR & Communication Specialist - Sales Market Finland, Latvia, Lithuania & Estonia

WHAT YOU’LL DO 
As a PR & Communication Specialist, you lead and execute PR and communication activities that strengthen the brand, manage media relations and internal communications, and ensure consistent messaging across channels. You collaborate with internal teams and external partners to deliver campaigns, manage press activities, support crisis communication, and maintain strong relationships with media and key stakeholders. 

You will: 

• Optimise yearly PR and Communications budget, applying a cost conscious and entrepreneurial mindset
• Develop and execute PR and communication strategies and plans specific to Sales Market and in line with Global strategies that strengthen the brand and support business objectives. 
• Collaborate closely with internal key collaborators to ensure consistency and maximize impact across channels
• Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements
• Execution of PR activations across various formats, including i.e., press releases, press days, events, media outreach
• Build and maintain relationships within fashion industry (i.e., media, influencers, celebrities)
• Overseeing collaborations with agencies and partnerships with other external stakeholders, ensuring that delivery of results is aligned with business and brand/PR goals
• Monitor and analyze PR performance, media coverage & sentiment, and campaign outcomes, providing insights and recommendations for improvement
• Build and maintain strong relationships with media and opinion leaders to drive brand visibility & advocacy
• Drive internal communications through adaptation of global content, alignment of tone of voice, set and execute strategies for specific local activities as required

WHO YOU ARE 

You have experience in PR or communications, strong writing and relationship‑building skills, and the ability to manage multiple projects in a structured way. You understand media, brand communication, and stakeholder management, and you work confidently with internal teams and external partners to deliver clear, consistent, and impactful communication.

We are looking for people with… 

• Minimum 7 years' experience in PR and/or communications, preferably within fashion, retail, or consumer brands
• Strong internal and external communication and stakeholder management skills, with established network within the fashion industry
• A degree in Communications, PR, Marketing, or related field (or equivalent experience)
• Excellent written and verbal communication skills in English and Finnish

And people who are… 

• Skilled in digital and omni-channel communication
• Experienced in event management (planning and execution of activations)
• Knowledgable of latest fashion trends and insights
• Proficient in Microsoft Office (Word, PowerPoint, Excel)

JOIN US​ 
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 22th June, 2026. As we review applications continuously, the role may be closed early. 

This is a full-time permanent position and it is based in our Helsinki Support Office. Local contract will be offered for this role.

Take the next step in your career together with us. The journey starts here.​ 

WHO WE ARE​ 
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

WHY YOU’LL LOVE WORKING HERE ​ 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​