Experiential & Lifecycle Marketing Manager

Responsibilities

The Experiential & Lifecycle Marketing Manager will play a central role in shaping how visitors experience CityPlace. This role manages customer relationship lifecycle and brings the neighborhood to life through bespoke, targeted experiential events that reflect CityPlace's position as the cultural epicenter of downtown West Palm Beach. The role serves as the primary day-to-day marketing partner for retail and restaurant tenants, ensuring their go-to-market and ongoing programs integrate seamlessly into the broader CityPlace brand and event calendar. Working alongside the Retail Director of Marketing, Marketing Associate, Digital Marketing Manager, and external creative, media, and production agency partners, this role is essential to nurturing the loyal and engaged community that CityPlace serves.

Key Responsibilities

Experiential Events (40%)

Assist with the strategy, and oversee the various phases of planning and execution of bespoke, targeted experiential events that elevate the CityPlace brand, from ongoing programming to intimate tenant activations and member-exclusive moments to marquee programming such as District Fit, Taste of CityPlace, Holidays at CityPlace and signature cultural moments.

• Develop event concepts that reflect CityPlace's intersection of fashion, dining, wellness, and culture, and align with annual marketing themes, seasonal campaigns, and tenant priorities.
• Manage event budgets, timelines, and vendor relationships, including production agencies brought on for marquee moments.
• Partner closely with the Creative Agency to ensure visual and brand alignment across event collateral, signage, barricades, and on-site activations.
• Coordinate with property operations on FF&E, signage, and storage logistics.
• Oversee on-site event execution, troubleshooting in real time and ensuring guest experience meets the CityPlace and Related Ross brand standards
• Conduct post-event analysis with clear KPIs (attendance, engagement, tenant participation, conversion, ROI) and translate learnings into future programming.

CRM & Lifecycle Marketing (30%)

Manage the CityPlace customer database and CRM strategy, including segmentation across visitor types, list growth, and database hygiene.

• Design and execute lifecycle campaigns across email, SMS, and other owned channels including welcome series, post-visit follow-ups, win-back, milestone moments, seasonal programming announcements, and tenant opening campaigns.
• Partner with the Digital Marketing Manager on integrated owned-channel content and campaign cadence.
• Build customer journey maps that identify high-value moments including first visit, first event attendance, first loyalty enrollment.
• Design programs that drive repeat visits, longer dwell time, and increased lifetime value across the neighborhood's retail and dining ecosystem.
• Maintain and report on CRM performance metrics including open rates, click-through rates, conversion, retention, and churn.

Loyalty Program (15%)

Manage the CityPlace loyalty program, building a community offering that reflects the various audience aspirations that CityPlace serves.

• Define program structure, tiers, rewards, and member benefits in partnership with retail and dining tenants, leveraging the unique merchandising mix.
• Drive member acquisition, engagement, and retention through targeted communications, exclusive previews, member-only events, and partner-funded perks.
• Track program performance against enrollment, redemption, tenant participation, and incremental revenue targets, and iterate based on member behavior and feedback.

Tenant Liaison (15%)

Serve as the primary day-to-day marketing partner for CityPlace's 50+ retail and dining tenants, from globally recognized flagships to locally beloved operators — building strong relationships and acting as a trusted advisor for ongoing marketing needs.

• Lead the marketing onboarding process for new tenants joining CityPlace, ensuring they are integrated into CityPlace channels, events, and loyalty programming from launch announcements through grand opening and beyond.
• Coordinate cross-functional support across the in-house team and agency partners to deliver tenant marketing requests on time and on brand. Gather tenant feedback and surface insights to the Director of Marketing to inform strategy and programming.

Qualifications

Required

• 5–7 years of marketing experience with demonstrated ownership of experiential events, CRM, or lifecycle marketing — ideally a combination
• Proven track record planning and executing branded events, from intimate activations to large-scale public programming
• Hands-on experience with CRM and email marketing platforms, such Salesforce Marketing Cloud
• Strong understanding of customer segmentation, journey mapping, and lifecycle campaign strategy
• Experience launching or managing a loyalty program preferred
• Excellent project management skills with the ability to manage multiple workstreams and stakeholders simultaneously
• Strong verbal and written communication skills, with the ability to build relationships across tenants, agency partners, and internal teams
• Proficiency with Asana or comparable project management tools

Preferred

• Experience in luxury retail or hospitality, mixed-use real estate, retail centers, or destination marketing
• Background working with multi-brand ecosystems where the property brand and tenant or associated brands must coexist
• Familiarity with the South Florida or Palm Beach County market and its seasonal dynamics
• Familiarity with analytics tools and the ability to translate data into actionable insights
• Experience managing creative and production agency relationships

Benefits

• Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

Overview

Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. For over two decades, the company has worked to develop dynamic neighborhoods that are innovative, vibrant and inclusive. With completed, in development and planned properties in West Palm Beach and new development activity emerging in Palm Beach County, Related Ross is making long-term investments to transform and support local communities and build growth in the region.

Related Ross is a West Palm Beach-based organization that recently emerged as an independent entity from within Related Companies. Formed in 1972, Related Companies is the most prominent privately-owned real estate firm in the United States with major developments within a premier portfolio valued over $70 billion across Boston, Chicago, San Francisco, LA, Washington DC and London.

Related Ross believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate a strong entrepreneurial spirit. In its relentless commitment to excellence, Related Ross works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business.

Learn more about Related Ross at https://www.relatedross.com/.

We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.

For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy .

The Experiential & Lifecycle Marketing Manager will play a central role in shaping how visitors experience CityPlace. This role manages customer relationship lifecycle and brings the neighborhood to life through bespoke, targeted experiential events that reflect CityPlace's position as the cultural epicenter of downtown West Palm Beach. The role serves as the primary day-to-day marketing partner for retail and restaurant tenants, ensuring their go-to-market and ongoing programs integrate seamlessly into the broader CityPlace brand and event calendar. Working alongside the Retail Director of Marketing, Marketing Associate, Digital Marketing Manager, and external creative, media, and production agency partners, this role is essential to nurturing the loyal and engaged community that CityPlace serves.

Key Responsibilities

Experiential Events (40%)

Assist with the strategy, and oversee the various phases of planning and execution of bespoke, targeted experiential events that elevate the CityPlace brand, from ongoing programming to intimate tenant activations and member-exclusive moments to marquee programming such as District Fit, Taste of CityPlace, Holidays at CityPlace and signature cultural moments.

• Develop event concepts that reflect CityPlace's intersection of fashion, dining, wellness, and culture, and align with annual marketing themes, seasonal campaigns, and tenant priorities.
• Manage event budgets, timelines, and vendor relationships, including production agencies brought on for marquee moments.
• Partner closely with the Creative Agency to ensure visual and brand alignment across event collateral, signage, barricades, and on-site activations.
• Coordinate with property operations on FF&E, signage, and storage logistics.
• Oversee on-site event execution, troubleshooting in real time and ensuring guest experience meets the CityPlace and Related Ross brand standards
• Conduct post-event analysis with clear KPIs (attendance, engagement, tenant participation, conversion, ROI) and translate learnings into future programming.

CRM & Lifecycle Marketing (30%)

Manage the CityPlace customer database and CRM strategy, including segmentation across visitor types, list growth, and database hygiene.

• Design and execute lifecycle campaigns across email, SMS, and other owned channels including welcome series, post-visit follow-ups, win-back, milestone moments, seasonal programming announcements, and tenant opening campaigns.
• Partner with the Digital Marketing Manager on integrated owned-channel content and campaign cadence.
• Build customer journey maps that identify high-value moments including first visit, first event attendance, first loyalty enrollment.
• Design programs that drive repeat visits, longer dwell time, and increased lifetime value across the neighborhood's retail and dining ecosystem.
• Maintain and report on CRM performance metrics including open rates, click-through rates, conversion, retention, and churn.

Loyalty Program (15%)

Manage the CityPlace loyalty program, building a community offering that reflects the various audience aspirations that CityPlace serves.

• Define program structure, tiers, rewards, and member benefits in partnership with retail and dining tenants, leveraging the unique merchandising mix.
• Drive member acquisition, engagement, and retention through targeted communications, exclusive previews, member-only events, and partner-funded perks.
• Track program performance against enrollment, redemption, tenant participation, and incremental revenue targets, and iterate based on member behavior and feedback.

Tenant Liaison (15%)

Serve as the primary day-to-day marketing partner for CityPlace's 50+ retail and dining tenants, from globally recognized flagships to locally beloved operators - building strong relationships and acting as a trusted advisor for ongoing marketing needs.

• Lead the marketing onboarding process for new tenants joining CityPlace, ensuring they are integrated into CityPlace channels, events, and loyalty programming from launch announcements through grand opening and beyond.
• Coordinate cross-functional support across the in-house team and agency partners to deliver tenant marketing requests on time and on brand. Gather tenant feedback and surface insights to the Director of Marketing to inform strategy and programming.

Required

• 5-7 years of marketing experience with demonstrated ownership of experiential events, CRM, or lifecycle marketing - ideally a combination
• Proven track record planning and executing branded events, from intimate activations to large-scale public programming
• Hands-on experience with CRM and email marketing platforms, such Salesforce Marketing Cloud
• Strong understanding of customer segmentation, journey mapping, and lifecycle campaign strategy
• Experience launching or managing a loyalty program preferred
• Excellent project management skills with the ability to manage multiple workstreams and stakeholders simultaneously
• Strong verbal and written communication skills, with the ability to build relationships across tenants, agency partners, and internal teams
• Proficiency with Asana or comparable project management tools

Preferred

• Experience in luxury retail or hospitality, mixed-use real estate, retail centers, or destination marketing
• Background working with multi-brand ecosystems where the property brand and tenant or associated brands must coexist
• Familiarity with the South Florida or Palm Beach County market and its seasonal dynamics
• Familiarity with analytics tools and the ability to translate data into actionable insights
• Experience managing creative and production agency relationships

Benefits

• Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities