Wealth Sales Associate

What You'll Do This role is responsible for driving internal sales execution for Principal Funds Distributor by building strong broker relationships, delivering product insights, and supporting territory growth in partnership with external wholesalers. The position plays a key role in achieving sales targets, identifying new opportunities, and enhancing advisor engagement through proactive outreach, strategic sales planning, and high-quality service. Execute internal sales activities, including proactive outreach, broker relationship management, and delivery of product insights, performance data, and tailored sales ideas Partner with external wholesalers to drive territory growth and asset retention strategies, identify new opportunities, and strengthen broker/dealer relationships Achieve sales targets through effective planning, activity management, and follow-up; track performance and adjust focus to maximize results Respond to broker inquiries by providing product information, sales materials, and timely service resolution while promoting available tools and resources Generate and develop new business opportunities by identifying client needs, documenting interactions, and providing qualified leads to external partners Support marketing campaigns, product launches, key accounts, and conferences while contributing to sales strategy and product development efforts Develop and maintain sales plans, reporting, and presentations; participate in trainings, meetings, and public-facing engagements as needed (including travel) Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years! Who You Are Bachelor's degree or 8 years of equivalent experience 1+ years of industry-related experience is necessary FINRA licensing required within 90days of employment including SIE, Series 7, Series 63 licenses Requires ability to work independently Persuasive written and verbal communication (including telephone) skills Excellent presentation skills Travel as needed to support territory or conference needs Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $50350 - $71000 / year Salary Details The following locations are examples of market-specific salary ranges across different geographies. Des Moines, IA: $50,350 - $67,450 / year Charlotte, NC: $53,000- $71,000/ year **Heavy incentive component in addition to salary listed.** Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible No Location(s) This role is located in Des Moines, IA or Charlotte, NC. It is an office hybrid role that has three designated days in the office and two remote days weekly. Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date 6/8/2026 Most Recently Posted Date 6/8/2026 Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights. This role is responsible for driving internal sales execution for Principal Funds Distributor by building strong broker relationships, delivering product insights, and supporting territory growth in partnership with external wholesalers. The position plays a key role in achieving sales targets, identifying new opportunities, and enhancing advisor engagement through proactive outreach, strategic sales planning, and high-quality service. Execute internal sales activities, including proactive outreach, broker relationship management, and delivery of product insights, performance data, and tailored sales ideas Partner with external wholesalers to drive territory growth and asset retention strategies, identify new opportunities, and strengthen broker/dealer relationships Achieve sales targets through effective planning, activity management, and follow-up; track performance and adjust focus to maximize results Respond to broker inquiries by providing product information, sales materials, and timely service resolution while promoting available tools and resources Generate and develop new business opportunities by identifying client needs, documenting interactions, and providing qualified leads to external partners Support marketing campaigns, product launches, key accounts, and conferences while contributing to sales strategy and product development efforts Develop and maintain sales plans, reporting, and presentations; participate in trainings, meetings, and public-facing engagements as needed (including travel) Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years! Bachelor's degree or 8 years of equivalent experience 1+ years of industry-related experience is necessary FINRA licensing required within 90days of employment including SIE, Series 7, Series 63 licenses Requires ability to work independently Persuasive written and verbal communication (including telephone) skills Excellent presentation skills Travel as needed to support territory or conference needs