Senior Product Analyst Retail Media & AdTech (m/f/d)

About your tasks:

• Generate deep insights into campaign performance and user behaviour, analysing conversion funnels, ad interactions, and revenue drivers within our retail media ecosystem
• Own and evolve measurement frameworks, including attribution models, incrementality testing, and advertiser ROI tracking
• Drive experimentation in an advertising context, designing and analysing A/B tests for ad placements, bidding strategies, and relevance models
• Build and scale self-service analytics and dashboards for internal stakeholders and commercial teams to optimise campaign performance and audience strategies
• Partner with Product, Engineering, and Commercial teams to define KPIs, tracking concepts, and data models across Retail Media and MarTech use cases

About you:

• You bring 5+ years of experience in Product Analytics or Data Analytics, with strong exposure to Retail Media, AdTech, MarTech, or digital advertising environments
• You have a solid understanding of advertising metrics, attribution models, and campaign measurement, and how advertiser ROI connects to business outcomes
• You are highly proficient in SQL and data analysis, and comfortable working with large-scale datasets, experimentation setups, and data pipelines
• You think in a structured, data-first way, enjoy working with cross-functional stakeholders, and are motivated by turning complex data into clear commercial impact

About your benefits:

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
• Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.
• Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.