Marketing Communication Supervisor

Job Description

The Marketing Communication Supervisor will be responsible for developing and implementing a localized strategic communication plan to drive X-Rite presence in different industries, which includes tradeshow & seminar management, media, association and industry standard committee relationship and effective channel partner support campaigns. She will work closely with China local Application and Sales team to enhance customer engagement and deliver results.

营销传播主管负责制定和执行本地战略，以提升爱色丽在各行业的品牌知名度。其职责包括管理展会与研讨会，媒体、协会和标准委员会关系的维护，以及支持渠道合作伙伴市场活动。她将与爱色丽销售及应用工程师团队密切协作，进一步提升客户互动并推动达成预期业务成果。

Key Responsibilities

• Tradeshow/Seminar Research and Execution: Proactively collect and evaluate the potentially relevant events to our product solution including tradeshow, seminar and third-party event in different industries. Coordinate all logistical aspects of those marketing events, including venue selection, booth design and on-site management with optimized cost
• /研讨会调研与执行：主动进行展会、研讨会和第三方活动的市场调研，收集并评估与我们产品解决方案相关的潜在活动。组织及协调这些市场活动的所有事宜，包括研讨会场地选择、展位设计和现场管理等，确保成本最优化。
• Channel Partner Collaboration: Regularly communicate and collect events and market information from Channel Partner. Work closely with X-Rite Channel Partners to give support to their event, including product demo, marketing materials, gifts, etc. Good management of annual channel partner sponsorship project to ensure its smooth running and result.
• 渠道合作伙伴协作：定期与渠道合作伙伴沟通并收集活动及市场信息，同时为其活动提供必要的支持，包括样机、产品资料、礼品等。有效管理年度渠道合作伙伴市场活动赞助项目，确保其顺利运行并取得成果
• Event Marketing Promotion: Manage the design and printing of product brochures. Responsible for pre-event promotion, real-time social media posts during events, and post-event follow-ups. Collaborate closely with the digital team to ensure maximum brand exposure through strategic content distribution
• 活动预热与宣传管理：管理活动所需产品资料的设计与印刷；负责活动前期的预热报道、活动期间的文章撰写与多渠道发布，确保品牌宣传声量最大化
• Media, Association and Industry Standard Committee: Establish and maintain relationships with industry media partner, association and industry standard committee, join its annual event based on business needs to boost potential opportunities
• 媒体、协会及行业标准委员会：建立并维护与媒体合作伙伴、行业协会及标准委员会的关系，根据业务需求参与其年度活动以挖掘潜在的销售机会
• Customer Segmentation: Collect industry customer information, including details on leading customers and their supply chain-related data, and regularly interact with the sales team
• 客户细分：收集行业客户信息，包括行业头部客户及其供应链相关企业信息，定期与销售团队互动交流
• Gifts Management: Responsible for the end-to-end process of gift selection and production, including researching, sourcing, and coordinating with suppliers to ensure high-quality, cost-effective and brand-aligned gifts
• 礼品管理：负责礼品的筛选及制作，确保礼品高质量、成本效益高且符合品牌定位。（如带文化交流性质的地方特色礼品、爱色丽产品解决方案特色的礼品）
• Event Performance Tracking and Evaluation: Track the entire process from marketing raw data (name cards/registration information) to sales opportunities and final closed-won. Calculate and analyze the return on investment (ROI) for each event. Use data-driven insights to optimize future event strategies, improve outcomes, and achieve annual tradeshow targets
• 活动效果追踪及评估：全面记录并分析营销原始数据（如名片或注册信息）到销售机会，再到最终成交的整个流程。 计算并分析每场活动的投资回报率（ROI）。基于数据洞察优化未来活动策略，提升活动效果，以实现年度展会目标

Education, Background and Skill Requirements

• Bachelor’s degree in marketing, Communications, Advertising, or a related field.
• 学士学位，主修市场营销、传播学、广告学或相关领域。
• 5+ years of experience in tradeshow and events management.
• 5年以上展会及活动管理经验。
• Strong project management skills with the ability to manage multiple projects simultaneously.
• 出色的项目管理能力，能够同时管理多个项目。
• Excellent communication, interpersonal, and negotiation skills.
• 优秀的沟通、人际交往和谈判技巧。
• Proficiency in CRM systems, particularly Salesforce.
• 熟练使用CRM系统，特别是Salesforce。
• Creative problem-solving skills with attention to detail.
• 具备创造性解决问题的能力，注重细节。
• Willingness to travel as required.
• 愿意根据业务需求出差。

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.