Accor Hotels
Senior Digital Marketing Manager (Rooms & Food & Beverage)
Company
Role
Senior Digital Marketing Manager (Rooms & Food & Beverage)
Job type
Full-time
Found on Mokaru
🔥Recently
Salary
Job description
- Develop and execute integrated digital marketing strategies to drive room revenue, restaurant covers, and overall hotel performance.
- Work closely with the Accor Thailand Digital Marketing Cluster (ATDMC) to ensure alignment with brand standards, digital campaigns, distribution strategies, and commercial objectives.
- Collaborate with ATDMC on website optimization, paid media campaigns, SEO/SEM initiatives, content strategy, and performance reporting.
- Manage paid media campaigns across Google, Meta, LINE, TikTok, and other relevant digital platforms.
- Oversee hotel website performance, SEO/SEM initiatives, and content optimization.
- Create and implement digital campaigns, promotions, and seasonal marketing plans for Rooms and F&B outlets.
- Monitor and analyze campaign performance, website analytics, and ROI to optimize marketing effectiveness.
- Collaborate closely with Revenue Management, Sales, Food & Beverage, and Operations teams to support business objectives.
- Manage online reputation and guest engagement across review platforms and social media channels.
- Coordinate with creative agencies, photographers, influencers, media partners, and internal stakeholders.
- Stay current with digital trends, emerging platforms, and hospitality marketing best practices.
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- Minimum 5 years of digital marketing experience in the hospitality industry, with a strong preference for hotel operations and commercial marketing.
- Strong experience managing digital advertising campaigns, social media marketing, SEO/SEM, and website content.
- Proven track record of driving online revenue and measurable marketing results.
- Experience working within a branded hotel environment and collaborating with regional or cluster marketing teams is highly preferred.
- Strong analytical skills with experience using Google Analytics and digital performance reporting tools.
- Excellent project management and stakeholder management skills.
- Creative mindset with strong attention to detail.
- Fluent in spoken and written Thai and English is essential.
- Employee benefit card offering discounted rates at Accor hotels worldwide.
- Develop your talent through Accor’s learning programs.
- Opportunity to grow within your property and across the world!
- Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.


