Performance Marketing Manager (Meta & Google Ads)

Accountabilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads platforms.
• Design and execute marketing experiments to validate acquisition, conversion, and growth hypotheses.
• Develop media plans, budget forecasts, funnel projections, and campaign performance models.
• Create or coordinate the production of ad creatives and marketing copy, leveraging AI tools and collaborating with creative teams when required.
• Ensure accurate implementation of tracking systems, attribution models, conversion events, pixels, and integrations across marketing platforms.
• Monitor campaign performance daily, analyze key metrics, and implement optimization strategies to improve return on investment.
• Collaborate with product and marketing teams to identify, prioritize, and test new growth opportunities.
• Manage multiple campaigns and experiments simultaneously while maintaining clear documentation and reporting of outcomes.
• Present performance insights, recommendations, and learnings to stakeholders in a structured and actionable manner.
• Maintain responsible oversight of advertising budgets and ensure efficient allocation of resources.

Requirements

• Minimum of 2 years of hands-on experience in performance marketing, digital advertising, or growth marketing roles.
• Proven expertise managing and optimizing Meta Ads and Google Ads campaigns with measurable business results.
• Strong understanding of attribution models, conversion tracking, campaign setup, pixel implementation, event configuration, and troubleshooting.
• Advanced analytical skills with experience working with marketing KPIs, funnel metrics, forecasting models, and performance reporting.
• Ability to develop data-driven recommendations and make strategic decisions based on campaign performance insights.
• Experience using AI-powered tools to support content creation, campaign execution, or workflow efficiency.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Native-level Russian language proficiency.
• Professional-level English proficiency (C1 or higher).
• German language skills are highly desirable.
• Strong communication, collaboration, ownership, and problem-solving abilities.
• Ability to work independently while contributing effectively within cross-functional teams.

Benefits

• Competitive salary package.
• Fully remote work environment with the flexibility to work from anywhere.
• Opportunity to contribute directly to the growth of multiple international education-focused brands.
• High level of autonomy, ownership, and decision-making responsibility.
• Collaborative and supportive international team culture.
• Exposure to diverse growth initiatives, marketing experiments, and strategic projects.
• Access to modern marketing technologies, AI-powered tools, and professional development opportunities.
• Meaningful work that contributes to educational and career advancement initiatives.
• Dynamic environment that encourages innovation, learning, and continuous improvement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

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