Senior Marketing Manager - Retail Media GTM & Expansion

Accountabilities

• Own and execute retailer-specific go-to-market (GTM) strategies across existing retail media partner accounts, ensuring alignment with commercial and growth objectives.
• Lead expansion efforts into new international markets, including LATAM and EMEA, defining localized marketing and GTM approaches.
• Develop and run retail media marketing programs that support media sales, strengthen partner relationships, and drive revenue impact.
• Build a scalable GTM and expansion playbook that can be reused and adapted as new markets and accounts are added.
• Partner closely with sales and demand generation teams to create enablement materials, messaging frameworks, and tools that accelerate deal cycles.
• Own market and competitive intelligence across assigned accounts and regions, tracking retailer priorities, category trends, and industry shifts.
• Act as a client-facing marketing lead, engaging directly with retail media stakeholders to align on strategy, performance, and opportunity areas.
• Translate insights from the field into structured marketing strategies that improve consistency, scalability, and commercial effectiveness.

Requirements

• 5–8 years of marketing experience, ideally within retail media, adtech, retail media networks, or commercial/partner marketing environments.
• Experience working in startup or high-growth environments, with comfort building processes and playbooks from scratch.
• Strong client-facing experience, with the ability to represent a platform or solution confidently in strategic retailer conversations.
• Demonstrated ability to operate both strategically and tactically, moving between high-level GTM design and hands-on execution.
• Strong collaboration experience with sales teams and understanding of how marketing directly drives revenue outcomes.
• Systems-oriented mindset with a focus on scalability, repeatability, and structured growth.
• Excellent writing and communication skills, with the ability to simplify complex value propositions.
• Solid understanding of retail media ecosystems, including how retailers monetize inventory and how brands engage with retail media networks.
• Comfortable in fast-paced, ambiguous environments with a strong bias for action and ownership.
• Preferred / Bonus experience:
• Experience in account management or client services within retail media or platform businesses.
• Exposure to retail media networks, programmatic advertising, or in-store media environments.
• Experience launching or scaling marketing efforts in international markets (LATAM, EMEA, APAC).
• Familiarity with enterprise retail sectors such as grocery, convenience, or specialty retail.
• Experience owning a regional or market-level GTM motion from scratch.

Benefits

• Competitive compensation aligned with experience and market benchmarks
• Remote-first flexibility within the United States
• Opportunity to define and build a global retail media GTM function from the ground up
• High ownership role with direct impact on commercial growth and international expansion
• Close collaboration with senior leadership across marketing, sales, and product
• Exposure to leading global retail media networks and enterprise retail partners
• Fast-paced, high-growth environment with significant career development potential
• Opportunity to shape industry-defining retail media strategies across multiple regions
• Strong autonomy with the ability to influence strategy and execution end-to-end

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