Database Marketing Analyst

Apply now: Database Marketing Analyst, location is Hybrid. The start date is ASAP for this 6-month contract position.

Job Title: Database Marketing Analyst
Location-Type: Hybrid (4 days/week onsite in Owings Mills, MD)
Start Date Is: ASAP
Duration: 6 months (contract)
Compensation Range: $35-43/hr

Job Description:
Support audience segmentation, campaign execution, and marketing data analysis within a marketing technology ecosystem, helping ensure targeted campaigns are executed accurately and efficiently.

Day-to-Day Responsibilities:
• Build, manage, and optimize audience segments for targeted marketing campaigns
• Execute and support campaign deployment within Adobe marketing platforms
• Monitor segmentation logic to ensure accuracy, performance, and data integrity
• Analyze marketing and customer data to identify trends and targeting opportunities
• Troubleshoot campaign, data, or segmentation issues and partner with technical teams to resolve
• Translate campaign requirements into segmentation strategies with marketing and analytics teams
• Manage multiple campaign requests and priorities while maintaining high accuracy
• Maintain documentation and best practices for campaign and segmentation processes

Requirements:
• Must-Haves:
• 3–5 years of experience in database marketing, marketing analytics, or marketing operations
• Hands-on experience with Adobe Campaign, Adobe Journey Optimizer (AJO), or similar marketing automation tools
• Strong understanding of data segmentation, campaign targeting, and marketing data structures
• Experience troubleshooting customer data, segmentation logic, and campaign execution issues
• Experience writing SQL or querying marketing databases
• Strong analytical, problem-solving, and communication skills
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Experience supporting multi-channel marketing campaigns (email, push, web, SMS)
• Experience working with CRM systems, CDPs, or marketing automation platforms
• Nice-to-Haves:
• Experience with Salesforce campaign management
• Background in financial services or other highly regulated industries
• Experience working in data-driven marketing organizations