Jr. Marketing Data Analyst

Role Overview

The Segment Marketing team is seeking a data-driven Marketing Analyst who can also flex into Marketing Traffic Coordinator responsibilities. This hybrid role is approximately 75% focused on marketing analytics and insights and 25% focused on coordinating marketing workflow and execution.

The ideal candidate has a strong analytical background, an interest in marketing strategy, and is comfortable supporting both data-driven decision-making and the operational side of marketing campaigns. Financial services experience is not required.

Key Responsibilities

Marketing Analytics (Primary Focus)
• Analyze marketing and distribution channel performance to identify trends, opportunities, and optimization recommendations.
• Support test design, execution, and post-test analysis to drive client engagement and inform multi-channel marketing strategies.
• Conduct audience segmentation and pull data from multiple sources to support targeted marketing efforts.
• Build and maintain reports, dashboards, and presentations that translate data into clear, actionable insights for Marketing Project Managers and stakeholders.
• Review and support basic forecasting models for planning and goal-setting.
• Present findings and insights to business partners to help inform marketing strategy.

Traffic Coordination (Secondary Focus)
• Coordinate the flow of marketing work from intake through completion, ensuring deadlines and process requirements are met.
• Support Segment Marketing teams by managing campaigns and navigating internal systems for reviews, approvals, and distribution.
• Perform proofing and quality control to maintain high standards for marketing deliverables.
• Track project status, manage priorities, and communicate updates through meetings and status reports.
• Collect stakeholder feedback and translate it into clear next steps and action items.

Required Qualifications (Combined)
• 1–2 years of experience in marketing analytics, business analytics, data science, marketing operations, project coordination, or a related role.
• Must have a Marketing degree/minor or experience supporting marketing teams within a firm
• Strong analytical skills with the ability to tell a story with data and translate insights into business recommendations.
• Hands-on experience with Excel and data visualization tools such as Power BI and/or Tableau.
• Ability to gather and analyze data from multiple sources; experience with basic SQL queries is a plus.
• Python experience is nice to have, but not required.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Strong communication and interpersonal skills, with experience working cross-functionally and presenting findings to stakeholders.
• Interest in marketing strategy, campaign execution, and the creative/marketing workflow.