Paid Media Specialist

Location: 2 days onsite in Piscataway, NJ

Salary: $75-85K

MUST HAVE CPG BRANDS AND DTC (DIRECT TO CONSUMER) EXPERIENCE

The Global Paid Media Specialist will support the execution of global paid media campaigns across key international markets. This role partners closely with an external media agency and internal marketing, eCommerce, and commercial teams to deliver full-funnel campaigns that drive brand awareness, traffic, conversion, and revenue.

Key Responsibilities

Paid Media Execution & Strategy

• Support global paid media strategy across digital channels, including paid social, display, and search
• Translate campaign and business goals into clear agency briefs and actionable media plans
• Ensure campaigns align with brand positioning, messaging, and performance objectives

Agency & Cross-Functional Management

• Serve as the primary point of contact for the paid media agency
• Collaborate with internal marketing, eCommerce, and commercial teams to align media plans with business priorities
• Provide feedback on creative performance and optimization opportunities

Performance Tracking & Optimization

• Monitor campaign performance against KPIs including traffic, conversion, and ROI
• Maintain dashboards and provide performance insights and recommendations
• Support ongoing optimization of targeting, creative, and budget allocation

Budget & Planning

• Track media budgets, pacing, and spend efficiency
• Assist with forecasting, reporting, and reconciliation processes

Qualifications

Required

• 2–5+ years of experience in paid media or performance marketing
• Experience working with external agencies and cross-functional stakeholders
• Strong analytical skills and ability to interpret campaign performance data
• Highly organized with strong project management and communication skills
• Experience supporting multichannel digital campaigns in a performance-driven environment