Senior Brand Manager

CREATIVE DEVELOPMENT

Lead end-to-end creative development across all brand initiatives

Lead the development of annual and seasonal creative ideas / campaigns / occasion aligned with strategy

Translate global consumer insights into local / culture relevant compelling creative ideas and executions

Ensure consistency of brand positioning, tone of voice, and visual identity across all channels 

Drive innovation in all story telling formats content models and brand experiences

BRAND MANAGEMENT & STRATEGY BUILDING

Creates, owns, delivers brand creative strategy and business plan’s brand comms strategy inline. 

Follows trends, category and other strong brands to be the different & innovative brand - for all Target Audiences with a focus on youth. 

Leads and contributes the local best practice case studies for occasions, Brand Building Event, Corporate Identity

Makes sure all teams including on / off premise and tm teams as well as HQ cross functional teams. 

Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus to ensure that all the communication stays within the brand equity

ADVERTISING AND CREATIVE

Supports Head of Brand and leads all creative processes of  marketing projects in strong collaboration with the respective marketing functions while prioritizing Brand and brand guidelines. 

Leads, Develops and implements the ideal creative strategy and execution plan ensuring international and local learning and the right country-specific level for all occasion & Flanker(campaign) & BBE campaigns 

Works closely with all marketing teams to amplify the impact of brand ID for the best Red Bull Experience at all touch points. 

Males sure all creative processes are managed properly and on time in full with proactive approaches. 

Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan.

Annually reviews media planning and buying with the agency and international together with the Brand Manager

CREATIVE STRATEGY AND IDEA DEVELOPMENT, LOCALIZATION

Insight based creative strategy, copy and visual creation with all 360 touchpoints inline with omni-channel medium adaptations

Capability to dream and deliver end to end story telling for creative journeys,

Capability to build long term effective creative asset & campaign creation or localization 

BUSINESS PLANNING AND BUDGET 

Supports the marketing team in developing and implementing the annual business plan

Prepares, together with the marketing team, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team

Ensures proper project and budget tracking and stays within the agreed budget

Delivers the brand part of the business plan inline with allocated budget 

STAKEHOLDER MANAGEMENT

Builds a strong, transparent, trusty partnership and cooperation with management and personnel

Maturity / seniority for senior stakeholders’ LT members’ management

FMCG brand marketing and communication skills, knowledge and experience

Clear understanding of consumer behaviour and category insights in a brand and FMCG context

Leads the creative strategy and executions successfully, while managing all key staheholders at local and global level inline with company processes

Strong analytical ability and commercial acumen to understand financial statements and market trends to turn them into creative and brand strategy

3+ years of experience with direct report people leadership experience with a vision to inspire & grow others

High standard of integrity with a passion for the brand and commitment to Red Bull values

An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’ to deliver an inspiring vision for Red Bull Brand

Ability to focus and follow through on priorities and deliver quality results

Strong capability and expertise at brand creative processes / such as brand key development, insight based campaign idea creation / execution, good examples of Global assets’ localization

Experienced in agency management, especially creative agencies, and pitch processes as well as production companies

Experience at team management / leadership