Doritos Marketing Manager

Overview At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay’s and Lipton Ice Tea, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. We are looking for Doritos Marketing Manager to join our team in Istanbul. Responsibilities Drive and contribute to PepsiCo Food vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation Lead Doritos, in terms of business and lead commercial agenda & common platform strategy Build brand and consumer value to create strong brands that cater to the needs of our consumers Develop and execute marketing communication programs to drive shopper engagement and maximize conversion Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results To develop a strong team and bench to drive the business to the longer term vision, deliver brands’ annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Stratplan initiatives (brand KPIs, share, HTP) Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising, Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index) Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company) Take major role in preparation of Doritos category Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar. Manage brands’ A&M budget Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms Qualifications Minimum of 10 years of experience in marketing Excellent command of English and Turkish, both written and spoken Strong strategic thinking capability with a forward-looking mindset Advanced analytical and problem-solving skills Proven leadership experience with the ability to inspire cross-functional teams High level of initiative, assertiveness, and ability to take ownership Strong ability to manage ambiguity Solid understanding of financial and commercial dynamics Demonstrated success in crisis management and decision-making Excellent communication and interpersonal skills Creative mindset Strong results orientation with a track record of delivering business outcomes Multifunctional expertise, including marketing, financial, and operational understanding Ability to set clear goals, plan effectively, delegate responsibilities, and ensure accountability across teams Drive and contribute to PepsiCo Food vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation Lead Doritos, in terms of business and lead commercial agenda & common platform strategy Build brand and consumer value to create strong brands that cater to the needs of our consumers Develop and execute marketing communication programs to drive shopper engagement and maximize conversion Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results To develop a strong team and bench to drive the business to the longer term vision, deliver brands’ annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Stratplan initiatives (brand KPIs, share, HTP) Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising, Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index) Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company) Take major role in preparation of Doritos category Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar. Manage brands’ A&M budget Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms Minimum of 10 years of experience in marketing Excellent command of English and Turkish, both written and spoken Strong strategic thinking capability with a forward-looking mindset Advanced analytical and problem-solving skills Proven leadership experience with the ability to inspire cross-functional teams High level of initiative, assertiveness, and ability to take ownership Strong ability to manage ambiguity Solid understanding of financial and commercial dynamics Demonstrated success in crisis management and decision-making Excellent communication and interpersonal skills Creative mindset Strong results orientation with a track record of delivering business outcomes Multifunctional expertise, including marketing, financial, and operational understanding Ability to set clear goals, plan effectively, delegate responsibilities, and ensure accountability across teams