Social Media Strategist

AAA is hiring for a Social Media Strategist to join our team! This position is responsible for translating campaign briefs into compelling, high-performing social content that drives measurable business results. Embedded within the Content team and supporting all AAA business lines and the master brand, this role leads the concepting, creation, and execution of cross-platform social campaigns across established and emerging platforms. By leveraging audience insights, platform best practices, and AI-powered tools, the Social Media Strategist creates content that resonates, performs, and aligns with brand standards while remaining agile and relevant in a rapidly evolving social landscape.

What We Offer

As part of our team, you'll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base compensation for this position is: $55,284-$95,738*
• Annual Bonus + Annual Merit Increase Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• 3+ weeks of paid time off accrued during your first year
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
• The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities

• Translate integrated campaign briefs and core creative concepts into platform-specific social executions that reinforce the overarching idea while optimizing for each channel.
• Lead the concepting, creation, and execution of organic social content when social is the primary or sole activation channel, developing channel-first ideas aligned to business and audience objectives.
• Execute social activations that align to integrated campaign concepts, ensuring consistency in messaging, tone, and visual storytelling across platforms.
• Develop and produce static and video assets optimized for platform behaviors, formats, and best practices across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Pinterest, and emerging platforms.
• Apply strong creative judgment and performance-driven thinking to ensure social content delivers engagement, positive sentiment, and downstream impact.
• Leverage AI-powered tools and modern editing platforms to efficiently produce, iterate, test, and optimize social content.
• Identify, track, and thoughtfully leverage social trends, cultural moments, and platform-native formats in ways that support campaign objectives and brand standards.
• Serve as on-camera talent when appropriate and identify or source internal Associates, Members, and customer voices to bring authenticity and credibility to social content.
• Optimize social content using working knowledge of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) principles, ensuring captions, headlines, and supporting elements are structured for discoverability.
• Collaborate closely with editors, designers, videographers, content strategists, and marketing partners to bring social executions to life quickly and consistently.
• Partner with business line marketers and campaign teams to align social activation timing, sequencing, and deliverables.
• Monitor content performance and sentiment, using insights to inform optimization, iteration, and future social recommendations.
• Support test-and-learn approaches by experimenting with formats, messaging, and creative variations within established brand guardrails.
• Ensure all social content adheres to brand standards, voice, tone, and legal or compliance guidelines.
• Contribute to the ongoing evolution of social best practices, workflows, and creative standards within the Content team.
• Other duties as assigned.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant experience.
• 2 years of experience in social media content creation, digital content, or a related role required.;
• Proven experience creating and executing organic social content across multiple platforms, with a strong emphasis on short-form video required.
• Demonstrated ability to concept, produce, and edit social content using modern tools and platforms required.
• Working knowledge of SEO and GEO principles as applied to social content.
• Strong understanding of social media trends, platform behaviors, and audience engagement drivers required.

Knowledge Skills and Abilities

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong creative instincts paired with performance-oriented thinking.
• Deep understanding of what makes social content resonate across different platforms and audiences.
• Video-first mindset with solid editing and storytelling skills.
• Comfort appearing on camera and directing others to perform naturally and authentically.
• Ability to identify, assess, and adapt trends in a way that aligns with brand voice and values.
• Working fluency in AI-assisted content creation, testing, and optimization workflows.
• Strong collaboration skills and ability to work effectively within an embedded content team.
• Clear written communication skills with an ear for tone, voice, and audience relevance.
• Curiosity-driven, adaptable mindset with a willingness to test, learn, and evolve.

Full time Associatesare offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Pagefor more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category: Marketing