Wholesale Training and Development Manager

Job Description

Vacancy Status

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Onsite - This role is categorized as onsite. This means the successful candidate is expected to report to [Location] on a full-time basis.

The Wholesale Training and Development Manager is responsible for designing, delivering, and optimizing training programs, tools, and resources for General Motors’ District Sales Managers (DSMs/VSMs) and HQ personnel. This role ensures alignment with corporate goals, supports field execution and communication, and fosters a continuous-learning culture across wholesale operations. The role serves as the subject-matter expert (SME) for wholesale training and development , integrating across Sales, CCA, the GLN, and other internal stakeholders.

Key Responsibilities (not in priority order)

Wholesale New-Hire and Continuous Development (VSM/DM)

• Design and lead new-hire onboarding for Wholesale District Managers (VSM/DM) and related roles, including DMIT and co-op/new-grad pathways.

• Build and maintain a growth mindset learning curriculum, focused on developing future-ready capabilities (e.g., Power BI, analytics, AI, financial acumen).

• Plan and execute Learning Hours and other recurring development touchpoints (e.g., Lunch & Learns, diagonal slices with leaders).

• Create and maintain cross-functional training for VSMs/DMs in partnership with CCA, Finance, Legal and other stakeholders

• Lead Key Reporting and insights within VSSM (e.g., Goodwill, Claims, SPA, EV strategy, distribution, digital tools).

• Collaborate with global partners to align Canadian content with national and global learning strategies, leveraging broader strategies where appropriate while representing Canadian needs.

• Own the annual wholesale training plan, including roadmap, workbacks, and alignment to Retail Excellence and Sales business plans.

District Manager Tools and Resources – Measurement and Reporting

• Act as product owner/business lead for DM-facing tools and reporting, including:

  • Dealer Report Card (design, enhancements, governance, and field readiness).

  • Power BI DM Dashboards and other performance scorecards (DM KPIs, market share analytics, forecasting views).

  • Scorecards and KPI tracking tied to wholesale and field priorities.

• Support governance and continuous improvement of Dealer Contact Tools, including business requirements, UAT, field feedback, and launch/change management.

• Maintain and evolve Field/Wholesale SharePoint sites as the central hub for tools, reference documents, and training content.

• Provide business support for the forecasting tool and related reporting, including training, troubleshooting, and how-to resources for the field.

• Support ad hoc reporting and analytics (e.g., REP, training utilization, contest performance) to inform leadership decisions and field coaching.

DM / Field Communications

• Co-lead or support Field Connect / Field Communications strategy, ensuring a single, reliable source of truth for DM communications in partnership with the Sales Ops & Communications team.

• Own content development and calendar for the Field Connect newsletter and related ad hoc updates (e.g., training, tools, contests, process changes).

• Coordinate and lead the FieldNet / Day 1 meeting cadence and content, ensuring key program, tool, and performance updates are delivered clearly and on time as well as any Ad Hoc Sales Updates.

• Partner with leaders and cross-functional teams to plan, launch, and track field sales contests, including criteria, reporting, and recognition communications.

• Draft and manage field communication for program and HOL changes and other key policy/process updates, ensuring clarity, timing, and alignment with leadership direction.

Goodwill, Claims, SPA, and Incentive Protection Training

• Design and maintain training for Goodwill processes, decisioning guidelines, and reporting, including monitoring usage trends and surfacing insights to Regions and leadership.

• Partner with stakeholders (e.g., Finance, Legal, CCA, Claims) to deliver training on Claims, SPA programs, and incentive protection, with a focus on risk mitigation, policy compliance, and dealer support.

• Create clear reference materials, playbooks, and job aids that simplify complex policy topics for DMs and wholesale staff.

PDD, Internal VSSM Events, and Dealer Events/Conferences

• Lead or support Professional Development Days (PDD) for wholesale and field audiences, including agenda design, content development, facilitation plans, and post-event evaluations.

• Support internal VSSM events and meetings (e.g., Kickoffs, PDD, Sales Rallies) by coordinating wholesale training content, leadership messages, and breakout sessions across brands and functions.

• Support dealer-facing events and conferences (e.g., Dealer Business Conference, PDDs incl. Regional, executive roundtables) from a training and field-readiness lens, ensuring consistency of messaging and learning outcomes.

Qualifications

Education & Experience

• Bachelor’s degree in Business, Education, Automotive or related field; equivalent combination of education and relevant experience considered.

• 5+ years of experience in automotive wholesale, field sales, dealer operations, or training & development; OEM experience strongly preferred.

• Demonstrated experience designing and delivering training (virtual and in-person) for professional audiences; familiarity with LMS platforms (e.g., Degreed, Cornerstone) is an asset.

• Proven track record working with data and reporting tools (Power BI, Excel, dashboards) to inform business decisions and training priorities.

Technical Skills

• Strong proficiency in Power BI, Excel, PowerPoint, and SharePoint; comfort working with dashboards, scorecards, and large data sets.

• Experience with content development and facilitation (ILTs, VCTs, microlearning, job aids); familiarity with adult learning principles.

• Ability to quickly learn and translate complex topics (e.g., incentive programs, Goodwill, SPA, forecasting tools) into clear, actionable training and communication.

Core Competencies

• Strategic thinking & planning: Able to connect training, tools, and communication to broader GM priorities and Retail Excellence strategies.

• Project and workback management: Skilled at building workback schedules, managing multiple projects with tight deadlines, and keeping stakeholders aligned from design through execution.

• Communication: Exceptional written and verbal communication skills with an ability to simplify complex content for field and dealer audiences; practices “smart brevity” in field communications.

• Collaboration & influence: Strong interpersonal skills; able to work cross-functionally with Sales, CCA, Finance, Legal, IT, GLN, Regions, and dealer partners, influencing without direct authority.

• Change leadership: Comfortable leading change (new tools, programs, and processes), managing field feedback, and iterating based on data and insights.

• Bilingualism: English/French bilingualism is a strong asset given national scope.

Work Environment

• Hybrid role based out of OEC or MEC, with flexibility to collaborate virtually across regions and HQ.

• Some travel required within Canada for PDDs, dealer events, conferences, and regional training.

Compensation

The salary range for this role is $97,800.00 to $146,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

&#xa;&#xa;GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.&#xa;&#xa;This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.&#xa;&#xa;The selected candidate will be required to travel <25% for this role.&#xa;&#xa;This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.&#xa;&#xa;

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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