Senior Manager, Marketing Business Partner

Role Overview

The Senior Manager, Marketing Business Partner leads national marketing efforts for Vaco by Highspring, ensuring strategies are effectively executed at regional and local levels. Acting as the primary marketing partner to Vaco stakeholders, regional leaders, and field marketers, this role drives scalable, repeatable, and locally relevant campaigns, events, and activities aligned with enterprise and Business Unit objectives.

The Senior Manager, Marketing Business Partner is responsible for building partnership and gathering field insights, creating a feedback loop that informs enterprise and Business Unit marketing strategies. A significant focus is on event strategy and management, equipping Vaco offices to deliver high-quality events that drive engagement, reinforce the enterprise narrative, and support growth.

Your Impact

To be successful, the Senior Manager, Marketing Business Partner must be proactive, organized, collaborative, and deeply attuned to the needs of both enterprise marketing and local market stakeholders.

Business Unit Marketing Strategy

• Act as primary point of contact for Vaco and communicate marketing updates across Vaco leadership and field.
• Develop and evolve Vaco’s overarching marketing strategy to drive business priorities, aligning marketing efforts to local goals while maintaining enterprise consistency.
• Establish clear feedback loops to share sales insights from leadership and the field with the marketing team.
• Prioritize, manage, and right-size marketing requests to ensure alignment with strategic business objectives.
• Identify opportunities to pilot, refine, and replicate high-performing marketing activities across the field.

Scalable Local Activation & Enablement

• Manage a growing team of regional field marketers, with a focus on development and career pathing across marketing
• Create scalable processes for local adoption of marketing efforts, including campaign updates, enablement materials, playbooks, marketing programs and more.
• Partner closely with the global events team to support the delivery of local events, brainstorm new event strategies, and deploy standardized events across Vaco offices.
• Create and maintain field-ready toolkits, including campaign plans, marketing calendars, playbooks, sales enablement kits and activation guides.
• Ensure field team alignment with enterprise brand standards, messaging, and go-to-market priorities.
• In partnership with marketing, identify opportunities to create standardized templates and frameworks (e.g. Canva assets, ads, invites, agendas, playbooks) to enable efficient local execution without sacrificing quality.

Field Insights & Feedback Loop

• Serve as strategic partner and marketing advisor to field leaders—building trust, gathering insights, and aligning marketing efforts to achieve their business goals.
• Establish a consistent, structured mechanism for collecting and sharing field insights: sales trends, competitor activity, client feedback, and campaign results.
• Identify, prioritize, and develop sales enablement tools for local teams (pitch decks, one-pagers, playbooks).
• Review field requests to ensure overall objective and business needs are met.

Your Experience

• 6–10+ years in marketing, field marketing, marketing partnerships, or sales enablement roles; professional services or multi-location business experience preferred.
• Demonstrated experience partnering with regional or field teams in a decentralized organization.
• Experience leading small to mid-size teams and influencing cross-functional stakeholders.
• Strong understanding of multichannel marketing (events, content, email, social, digital).
• Excellent project management skills; highly organized and detail-oriented.
• Proficiency in marketing tools such as CRM, CMS, Canva, email platforms, and analytics dashboards.