Viral Marketing Manager

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Viral Marketing Manager

A little bit about our team:

The Viral team is about momentum, visibility and breaking the rules - helping artists break through online by being clever and experimental. The work ranges from creator campaigns to running fan accounts and using disruptive tech, always with a focus on cutting through noise to create explosive streaming and audience growth.

Your role:

As the Viral Marketing Manager, you’ll sit at the centre of culture, spotting sparks before they catch fire and turning moments into movements. You’ll work on viral storytelling for some of the world’s most exciting artists, working hand-in-hand with creators, fans, and platforms to make sure our music dominates the digital conversation. From shaping creator campaigns to fuelling a track that’s taken off overnight, your role will be fast, instinctive, and deeply connected to the pulse of internet culture.

Here you’ll get to:

• Execute viral strategies for priority artists, managing the day-to-day rollout of content designed to increase reach and audience engagement.

• Coordinate creator campaigns, including ideating, casting, briefing and approving creator content

• Coordinate burner account tactics, including ideating, producing and posting content across our own accounts.

• Liaise with artists, managers, and creator partners, serving as a reliable point of contact to ensure creative alignment and project momentum.

• Monitor platform trends and use data tools to identify early traction, quickly adapting content to capitalise on emerging opportunities.

• Implement creative tactics across new platforms and formats, testing innovative ideas to keep artist content relevant and engaging.

• Compile performance reports and track KPIs, providing the necessary data to help Senior leadership refine label-wide strategies.

• Support the development of junior team members by sharing best practices and assisting with onboarding new marketing tools.

About you:

• You’re chronically online, with a deep understanding of internet culture, platform trends, and the mechanics of viral moments.

• Proven track record of driving breakthrough social and creator campaigns that spark organic audience growth.

• Deep, expert-level knowledge of short-form platforms, audience behaviour, and the creator economy.

• Strong analytical instincts with the ability to interpret data, turn insights into action and forecast impact.

• Confident leader with excellent relationship-building skills across artists, creators, and internal teams.

• Strategic thinker with a creative edge, able to connect platform innovation to audience growth.

• Collaborative, solutions-focused approach with a passion for experimentation and staying ahead of trends.

We’d love it if you also had:

• Experience running a viral TikTok account

• Experience using tech for video and image generation

• A little black book of culturally relevant creators and talent

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.