Senior Director, Integrated Intelligence

Job Summary

We are seeking a Senior Director, Measurement to join our Integrated Intelligence team. The Senior Director is responsible for measurement of marketing activities, leading a team to generate meaningful insights through data analysis and tell a compelling story. You will lead accounts from an analytics and measurement perspective driving the set up and development of measurement strategies in partnership with account and activation teams and leading a team for execution of ongoing analytics work. Your team will run standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing insights from the data to guide strategic client activation recommendations.

Integrated Intelligence (or I2) is the practice formerly known as Analytics. We changed our name to more closely identify with the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.

This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, Wilmington, or Lambertville—or remotely within the US, depending on team and business needs.

What you’ll do:

• Outstanding digital marketing experience, with expert understanding of paid media planning, buying, and performance measurement (inclusive of digital media, search, and social media), as well as site and CRM analytics

• Expertise in developing cross-channel measurement frameworks to establish KPIs and reporting programs to measure client performance and program impact

• Proven capability in leading programs with demonstrable measurement outcomes and business ROI.

• Proficiency with healthcare specific datasets such as claims, specialty pharmacy, and Veeva (strongly preferred)

• Proven experience in data management and automated reporting solutions such as Domo or Tableau

• Strategic approach to measurement with a lens towards activation and storytelling

What you should have:

• Lead strategic vision and planning for client analytics and measurement needs, including current and future state. Guide the measurement team in the day-to-day management of client work. Build analytics relationships across the internal organization.

• Develop holistic measurement strategies including the creation of measurement frameworks and reporting programs as well as ensuring the execution of ongoing reporting by a team of direct and in-direct reports meets the broader measurement strategy and client needs.

• Manage a team, including building technical and soft skills as well as day to day administrative management duties.

• Present findings in professional manner to internal and external audiences

• Lead initiatives, collaborative efforts, and brainstorming sessions with internal teams

Pay Range: $130,000-$150,000

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.