Data Analyst

Position Overview

We are looking for a skilled Data Analyst with expertise in marketing analytics and reporting to join our team on a long-term contract basis. This role will focus on transforming data from various digital marketing channels into actionable insights that drive strategic decision-making. Based in Somerville, New Jersey, you will collaborate with cross-functional teams to optimize campaign performance and user experience through data-driven solutions.

Key Responsibilities

• Design and manage dashboards and reports using tools such as Power BI, Tableau, or Looker to monitor key performance indicators across marketing initiatives.
• Utilize SQL and Python to extract, clean, and analyze large datasets from multiple sources, including websites and advertising platforms.
• Conduct audits of website and organic search health using tools like Screaming Frog, identifying opportunities to enhance visibility and traffic.
• Analyze user behavior through platforms like HotJar to uncover UX insights and recommend actionable improvements.
• Collaborate with teams to define measurement requirements and implement effective tracking solutions.
• Develop and maintain scalable LookML models and explore layers in Looker to support self-service reporting.
• Provide regular summaries of campaign performance, including forecasting models and data analyses, to stakeholders.
• Automate routine reporting processes to ensure efficient and consistent data delivery.
• Present complex data findings in visually compelling formats, translating them into practical recommendations for marketing strategies.