Sales & Marketing Director

Overview

The Sales & Marketing Director (SMD) plays a crucial role in driving the growth of our organization by leading the day-to-day operations across sales, marketing, and business development initiatives. This position, focused primarily on enhancing Independent and Assisted Living occupancy at Victory Lakes, heavily favors candidates with healthcare sales experience.

A key responsibility of the SMD is to implement a comprehensive strategic marketing plan to elevate our brand visibility and reputation. The ideal candidate will not only generate a continuous flow of high-quality sales leads but also evaluate the effectiveness of marketing strategies for optimal returns on investment.

Hours Needed

• Monday - Friday: 8:00am to 5:00pm

1075 E Victory Dr Lindenhurst, IL 60046

Essential Functions, Key Duties, & Responsibilities

Sales Management

• Oversee and manage lead engagement to convert prospects, ensuring community occupancy goals are consistently met.
• Guarantee departmental productivity; maintain compliance and data integrity within the CRM system.
• Enhance the customer experience from initial contact through admission, ensuring effective communication amongst all relevant parties.

Marketing Management

• Develop and execute a strategic annual sales and marketing plan, incorporating adjustments as necessary, including direct mail, events, and digital strategies.
• Collaborate with the Home Office Creative Services Team to produce impactful marketing materials and branding strategies.
• Ensure availability of necessary marketing tools and materials for the community.

Business Development and Strategic Planning

• Remain updated on market trends and leverage insights to inform strategic decision-making.
• Promote community services to potential clients and referral sources, expanding market reach and strengthening existing partnerships.
• Initiate community relations activities to boost business development and forge valuable connections with referral sources.
• Keep the Executive Director informed on healthcare industry changes that could present new growth opportunities.
• Analyze market segmentation and make recommendations on service enhancements and program development.
• Exhibit high proficiency with CRM tools for managing referrals and generating performance reports.
• Ensure adherence to all marketing communication regulations, including HUD and Fair Housing Laws.

Administrative Duties/Departmental Management

• Manage the Sales and Marketing Department, providing supervision and guidance; implement performance enhancement plans for team members.
• Prepare and submit marketing and sales reports to both community and Home Office.
• Conduct various administrative duties, including developing departmental budgets and managing unit inventory.
• Participate in weekend and holiday Manager on Duty rotation.

Position Requirements

Education: Bachelor's degree in sales, marketing, or a business-related field.

Experience: A minimum of 3-5 years in sales, preferably in the Senior Housing industry.

Skills & Abilities

• Exceptional communication skills.
• Aptitude to connect meaningfully with residents, families, and team members.

Travel: Occasional travel for off-site events may be required.

#LivingJoyfully

Salary: USD $95,000.00/Yr. - USD $105,000.00/Yr.