Role Summary And Impact:

We are looking for an Associate Manager, Planning (Ecommerce) to lead ecommerce planning and drive integrated platform growth strategies across key online channels. This role will play an important part in translating business objectives into clear ecommerce plans, identifying growth opportunities, and managing strong relationships with clients and key stakeholders.

The ideal candidate has at least 3 years of relevant experience in ecommerce, possesses a solid understanding of ecommerce platform operations and solutions, and is confident in managing cross-functional teams, platform partners, and client conversations to deliver strong business outcomes.

1. Ecommerce Planning & Strategy

• Lead the development of ecommerce strategies and annual / quarterly plans aligned with business objectives and growth priorities.
• Translate client and business needs into actionable ecommerce recommendations across platforms, portfolios, campaigns, and key commercial moments.
• Identify growth opportunities by analyzing platform dynamics, shopper behavior, category trends, and competitive activity.
• Build clear planning frameworks covering traffic, conversion, buyer growth, promotional strategy, and overall business performance.
• Provide strategic recommendations to improve ecommerce effectiveness, efficiency, and long-term scalability.

2. Business Performance Management

• Monitor and evaluate ecommerce performance across platforms, campaigns, and business initiatives.
• Analyze key metrics such as GMV, ROAS, traffic, conversion, AOV, buyer recruitment, and retention to generate actionable insights.
• Develop regular business reviews, performance updates, and learning agendas for internal teams and clients.
• Support forecasting, target setting, budget tracking, and post-campaign evaluation.

3. Client & Stakeholder Management

• Serve as a key contact point for clients in day-to-day planning, performance discussions, and business recommendations.
• Build strong and trusted relationships with clients through proactive communication, responsiveness, and solution-oriented thinking.
• Manage multiple stakeholders across internal teams, ecommerce platforms, media partners, and external vendors to ensure alignment and smooth execution.
• Handle business challenges with a collaborative mindset and drive issues toward clear resolution.

4. Platform & Solution Management

• Maintain a strong understanding of how major ecommerce platforms operate, including their commercial mechanics, performance levers, and media ecosystems.
• Apply knowledge of onsite, offsite, and affiliate solutions to shape strategic recommendations and support business growth.
• Work closely with platform and partner teams to align plans, unlock opportunities, and ensure campaigns are executed effectively.
• Stay updated on platform developments, new solutions, and market best practices to continuously improve planning quality.

5. Project Management & Cross-Functional Collaboration

• Manage multiple projects, timelines, and priorities in a fast-paced environment.
• Coordinate effectively with cross-functional teams including media, content, analytics, operations, and commercial stakeholders.
• Ensure deliverables are completed accurately, on time, and with strong attention to detail.
• Proactively identify risks, gaps, and dependencies, and drive follow-up actions to resolution.

6. Market & Competitive Intelligence

• Monitor ecommerce trends, competitor activities, pricing dynamics, and platform developments to strengthen planning recommendations.
• Use market and category insights to support strategic decision-making and identify whitespace opportunities.
• Share relevant learnings with internal teams and clients to improve business planning and execution

Skills and Experience

• Minimum 3 years of experience in ecommerce, digital commerce, ecommerce media, marketplace, or related fields.
• Strong understanding of ecommerce platforms and how they operate, especially major marketplaces such as Shopee, Lazada, and TikTok Shop.
• Good knowledge of onsite, offsite, and affiliate solutions within ecommerce ecosystems.
• Strong planning capability, with the ability to turn business goals into structured ecommerce strategies and action plans.
• Proven ability to manage multiple stakeholders and maintain strong client relationships.
• Strong analytical skills and confidence in interpreting data to generate business insights and recommendations.
• Good project management skills with the ability to manage multiple workstreams simultaneously.
• Strong communication, presentation, and problem-solving skills.
• Proficiency in Excel and PowerPoint.
• Proactive, detail-oriented, and solution-driven mindset.

Preferred Qualifications

• Experience working in an agency, ecommerce enabler, platform, or brand-side ecommerce function.
• Experience in client servicing and cross-functional stakeholder management.
• Familiarity with ecommerce performance reporting, business reviews, and planning frameworks.
• Ability to work independently while maintaining strong collaboration across teams.

Success in This Role Looks Like

• Strong and thoughtful ecommerce planning aligned with business priorities
• Trusted client relationships and effective stakeholder management
• Clear, data-driven recommendations that support growth
• Smooth cross-functional collaboration and strong project ownership
• Consistent delivery of high-quality work in a dynamic environment

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.