Senior Demand Generation Manager

The Senior Demand Generation Manager owns the strategy and execution of scalable, high-performing demand generation programs that drive consistent pipeline growth. This role focuses on generating high-quality top-of-funnel demand, improving conversion across the funnel, and ensuring marketing efforts translate into measurable pipeline and revenue outcomes.

You will take a data-first approach to optimizing performance, continuously refining targeting, messaging, channel mix, and lead scoring to improve both lead quality and funnel efficiency. With a strong test-and-learn mindset, you’ll rapidly launch, measure, and iterate on digital-first, multi-channel campaigns across paid, owned, and lifecycle channels.

As a senior individual contributor, you’ll leverage AI and automation to enhance campaign development, audience targeting, personalization, and performance analysis—unlocking faster execution, greater scale, and smarter decision-making.

You’ll partner closely with Sales, RevOps, Content, and Product Marketing to align on pipeline goals, lead quality, and go-to-market execution, playing a critical role in shaping how demand is generated, measured, and optimized across the business.

WHAT YOU'LL DO

DEMAND GENERATION STRATEGY & EXECUTION

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Translate growth targets into scalable, measurable programs

PIPELINE & PERFORMANCE OWNERSHIP

• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Partner with Sales to improve lead quality, routing, and conversion

LIFECYCLE MARKETING & NURTURE

• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Optimize messaging, timing, and channel mix to increase conversion across the funnel
• Align lifecycle efforts with campaign and sales motions

CONTENT & CAMPAIGN INTEGRATION

• Partner with Content and Product Marketing to develop high-performing campaign assets
• Translate campaign strategy into content requirements and messaging frameworks
• Use performance insights to inform ongoing content optimization

AI-DRIVEN MARKETING & INNOVATION

• Design and scale AI-powered marketing workflows—including custom agents—to improve campaign execution, optimization, and performance. Apply AI across paid acquisition (including search), personalization, and content generation to enhance targeting, bidding, segmentation, and creative output.
• Lead the development of advanced, AI-informed growth strategies (including GEO and audience expansion), while continuously testing and operationalizing emerging tools to increase speed, efficiency, and impact. Identify and implement opportunities to automate marketing processes across campaign development, experimentation, and reporting.
• Act as a builder and internal leader in AI adoption—embedding AI into day-to-day marketing operations, elevating team capabilities, and translating new technologies into scalable systems that drive measurable pipeline growth.

ANALYTICS & OPTIMIZATION

• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Continuously test and iterate on channels, messaging, and offers

CROSS-FUNCTIONAL COLLABORATION

• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution
• Influence stakeholders and drive alignment across teams without direct authority

WHO YOU ARE

• 5–8+ years in demand generation, growth marketing, or digital marketing
• Proven track record of driving pipeline and revenue through digital campaigns
• Strong experience with lifecycle marketing and funnel optimization
• Deep understanding of demand generation channels (paid media, email, web, automation)
• Data-driven mindset with strong analytical and performance optimization skills
• Experience working closely with Sales and RevOps to drive funnel efficiency
• Strong cross-functional collaboration and communication skills
• Familiarity with AI tools for marketing (content, segmentation, analytics, automation)
• Experience testing and implementing new technologies or growth tactics
• Highly organized, self-directed, and comfortable owning multiple programs
• Bachelor’s degree or equivalent experience

Location: This role is primarily remote (US-based), with occasional travel for team collaboration, training, or company events.

This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.

ABOUT US

At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer.

As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success.

Benefits Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.

Equal Employment Opportunity Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.

Reasonable Accommodations If you require a reasonable accommodation during the application or interview process, please contact us at careers@foley.io

Employment Status Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.