Senior Marketing Manager

Senior Marketing Manager, Brand & Operations Location: Toronto / Hybrid Team: Marketing Reports to: Head Health System AI Strategy & Pursuits About HEALWELL AI HEALWELL AI is a healthcare artificial intelligence company focused on improving health outcomes through the early identification and detection of disease. Our solutions help life science organizations identify the right patients earlier, generate regulatory-grade real-world evidence, and deliver actionable insights that accelerate clinical trials, improve care, and expand access to life-changing therapies. Powered by DARWEN™ AI, HEALWELL AI unlocks the full clinical truth hidden within electronic medical records and health information exchanges—transforming vast volumes of structured and unstructured healthcare data into clinically meaningful insights at scale. By combining validated AI with real-world clinical data and interoperable health system infrastructure, HEALWELL AI enables life science organizations to move faster from patient identification to evidence generation to actionable insight. About You You are an execution-first builder and operator . You are energized by the opportunity and responsibility of personally creating and shipping the first versions of key marketing assets: collateral, sales materials, website updates, messaging frameworks, campaigns, and content. At the same time, you build the systems, processes, and external support required to scale output over time. You have always been fascinated by brands, human behaviour, and the power of narrative to shape how people understand and adopt new ideas. For you, marketing is not just about promotion—it’s about making meaning, solving problems, and helping customers see what’s possible. You move comfortably from idea to execution, translating strategy into tangible outputs. Rather than waiting for a large team, you take a builder’s approach—leveraging contractors, agencies, and emerging AI tools to efficiently produce high-quality marketing assets and bring ideas to life. At your core, you are a problem solver who believes the purpose of great marketing, like great business, is not simply to chase metrics, but to focus relentlessly on solving real customer problems and helping customers succeed. That mindset excites you about joining an organization that challenges the status quo, where you can help build a category-defining AI platform that uses better data, insights, and decisions to ultimately improve patient lives. Role Overview We are looking for a Senior Marketing Manager, Brand & Operations to help scale the HEALWELL AI brand and support the execution of our go-to-market commercial plans. This is an execution-first role for a builder and operator. You will be responsible for translating strategy into tangible marketing outputs—personally creating and shipping the first versions of key assets such as collateral, sales materials, messaging frameworks, website updates, and campaigns. This role sits at the intersection of brand strategy, messaging, and marketing execution. You will help ensure that our story—how we identify patients earlier, generate evidence, and deliver insights—is communicated clearly and consistently across every customer touchpoint. You will also help build the operational backbone of marketing, aligning campaigns, sales enablement, content, messaging frameworks, and cross-functional coordination to ensure we show up in the market as one unified HEALWELL AI platform. As the function grows, you will also identify opportunities to scale output through contractors, agencies, and emerging AI tools, enabling the team to produce high-quality marketing efficiently. This is a highly cross-functional role working closely with sales, product, clinical, data science, and senior leadership. Key Responsibilities Marketing Execution & Asset Development · Personally develop and ship core marketing assets including: o Sales collateral and presentations o Website messaging and content updates o Campaign messaging and launch materials o Product and solution collateral · Move quickly from concept to execution, producing high-quality marketing outputs in a fast-moving environment · Identify opportunities to increase speed and leverage through AI tools, contractors, and external partners · Build repeatable processes for asset development and campaign execution Marketing Operations · Build and manage marketing processes that support scalable execution · Coordinate campaigns, launches, and announcements across teams · Manage marketing calendars, asset development workflows, and cross-functional coordination · Track marketing performance and identify opportunities for continuous improvement Sales Enablement · Develop field-ready materials including: o Customer pitch decks o Messaging frameworks o FAQs o Customer talk tracks · Partner closely with commercial teams to ensure messaging is clear, consistent, and aligned with customer needs · Continuously refine materials based on field feedback and customer conversations Content & Thought Leadership · Develop high-impact content including: o Whitepapers o Case studies o Press releases o Conference materials Cross-Functional Alignment · Partner with product, clinical, and data science teams to translate capabilities into market narratives · Ensure internal teams understand and consistently communicate our core story: o Patient Identification o Real-World Evidence o Data Insights as a Service What Success Looks Like • A clear, unified HEALWELL AI brand across all channels • Sales teams equipped with simple, powerful messaging and high-quality materials • Marketing assets and campaigns delivered quickly and consistently • Marketing operations that enable speed, focus, and scale • A growing library of marketing assets that support commercial growth Qualifications Experience • 7–10+ years in B2B marketing, product marketing, or brand strategy • Experience in healthcare, life sciences, or data-driven SaaS environments • Proven ability to translate complex technical solutions into clear market narratives • Experience building and executing marketing programs in fast-moving or resource-constrained environments Skills • Brand strategy and positioning • Messaging frameworks and storytelling • Marketing execution and campaign management • Sales enablement and content development • Marketing operations and cross-functional coordination Personal Attributes • Builder mindset with a strong bias toward action • Strong communicator and storyteller • Highly organized and operationally rigorous • Comfortable working across cross-functional teams • Mission-driven and motivated by improving healthcare outcomes