On Premise Marketing Specialist

On Premise Consumer Marketing Management

• Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment
• Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations
• Develop national consumer activation strategies across physical and digital touchpoints
• Co-create engaging and high-impact content with agencies for different segments, accounts and events

On Premise Trade Marketing Management

• Analyze consumer, customer and trade insights to identify opportunities and translate them into actionable marketing plans
• Define product offer strategies (including Red Bull, Mixes and Infusions) to drive consumption and relevance across occasions
• Develop and manage the POS portfolio, ensuring the right tools and placement strategies to maximize impact at the POS
• Lead the development of tailor-made solutions and manage production agencies for high-quality execution materials
• Drive the creation of new POS tools and activation concepts to increase consumption frequency across segments and touchpoints
• Ensure best-in-class field execution by enabling and guiding field teams, while tracking and evaluating executional standards
• Deliver strong communication frameworks and materials to ensure consistency and clarity across all On Premise touchpoints
• Maximize visibility by driving “Look Like #1” standards through impactful, differentiated and premium execution
• Develop consumption-driving assets including product, price and activation communication with compelling creative output

On Premise Business Impact & Cross-Functional Collaboration

• Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance
• Support the achievement of key business KPIs such as distribution, visibility and consumption
• Translate consumer, customer and trade insights into scalable concepts and strategic actions
• Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution
• Take ownership of selected initiatives, managing projects end-to-end from ideation to execution
• Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment

• 3–4 years of experience in FMCG marketing within a commercial environment
• Experience in On Premise (HORECA) trade marketing and event activations
• Strong commercial acumen with an understanding of sales and financial drivers
• Proven ability to translate insights into actionable marketing plans
• Strong understanding of field dynamics and ability to translate strategy into effective execution
• Experience managing external agencies and production partners
• Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners
• Proven ability to manage projects end-to-end, from ideation to execution and evaluation
• Strategic and innovative thinking with a hands-on, solution-oriented mindset
• Performance-driven mindset with the ability to track, evaluate and optimize marketing activities
• Entrepreneurial mindset with a strong sense of ownership and accountability
• Proficiency in MS Office; comfortable working within digital tools and platforms